Category: Jagged With
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Cognitive Biases that Effect Decision Making – Maslow’s Hammer & Bike-Shedding
‘If your only tool is a hammer then every problem looks like a nail’ Andrea Belk Olson talks about how biases like these affect our decision making as marketers, teams and people.
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Mayur Hola on how Brand OYO Solved for India’s Lack of Space?
Mayur Hola talks about the celebrated ‘Come to OYO’ campaign and how it repositioned what a hotel room could be, in so doing convinced people living in the same city to come to a neighbouring OYO.
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Daring to be Distinct – Arrow Electronic, Ben & Jerry’s, Kind Snacks
How do you ‘Dare to be Distinct’ as a Generic Electronic Parts Manufacturer, or as an ice cream maker or a snack maker?
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Dr Louis Rosenberg on How Virtual Spokespeople Will Dominate Advertising in Metaverse
How AI-Driven Virtual Spokespeople May Deliver Custom-Crafted Messages to Customers with Maximum Persuasion
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How Bio-Sensors Help in Generating Consumer Insights ?
How Expedia found out that large bathrooms appealed to one consumer segment, whereas closet size appealed to another using Biosensors based Consumer Research
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Why do we love music so much ?
Music is a people connector. It connects us to other people. People bond more tightly through a synchronized experience which music provides
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Michael Solomon on Linking Products to Culture – De Beers Diamond Ring
How do we increase engagement by linking a product with culture ? How an Ad Campaign invented the diamond engagement ring?
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Stan Phelps on How to be a ‘Flawsome’ Brand
How do you make your flaws awesome ? How do you differentiate by ‘Flaunting’ your flaws like Buckley’s Cough Syrup ?
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The Evolution of Marketing Campaigns – Cadbury vs Netflix
How has marketing campaign development has changed from early 2000s to 2020s ? The journey from Cadbury’s ‘Pappu Pass Ho Gaya’ to Netflix ’Suna Kya’
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Branded Content Marketing Case Study – Wakefit Mattress
How Wakefit ,a D2C Brand, was built from scratch primarily using content marketing ? Arun Iyer talks about the case study of building Wakefit using branded content, positioning it as a sleep solutions company. During the initial startup days, the marketing team uncovered an insight that though sleep is one of the most critical components…
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David Aaker on Marketing by Owning Game-Changing Subcategories
Why is ‘my brand is better than your brand’ strategy irrelevant? David Aaker believes that instead of incremental improvements , marketers and business leaders would do well to build a sub-category. This changes the game from my brand is better versus your brand. Unlike traditional views of disruptive innovation as creating a whole new category,…
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Outdoor Brand Activations that Grab Customer Attention
Thales S. Teixeira has calculated the cost of attention to have jumped seven- to nine-fold in real terms since 1990, making it the most dramatic business expense increase in the last 25 years. The solution? Teixeira urges marketers to consider how they can capture attention in a cost effective way. Here we feature three outdoor…
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Content Marketing is about building an Ideas Store Next to Product Store
Ben Worthen of Message Lab talks about a case study of big software company where he & his team have been getting to know the audience & figuring out what ideas resonate most with people .By doing so Message Lab has been able to get to a point where they can, with regularity, create an…
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James Bond Evolution As An Iconic Brand- Brand Storytelling Strategy Example
What lessons does 70 years of James Bond as a brand teach us about storytelling ? Vinay observes that James Bond has been around for 70 odd years. It has been played by six different people, spanning nearly 30 films. The primary idea of James Bond is the ultimate male fantasy that has nuanced itself…
Jagged with Jasravee, the Marketing Show 