Jagged with Jasravee, the Marketing Show

May 26, 2023

B2B Marketing: Aligning Strategy, Tactics, and Messaging for Success

In the world of B2B marketing, the alignment of business strategy, marketing tactics, and messaging is crucial for achieving success. It requires a deep understanding of the company’s objectives, effective communication both internally and externally, and a strategic approach to crafting compelling messages. In this blog post, we will explore the importance of aligning these…

May 15, 2023

Power of User-Generated Content Marketing: Lessons from The New York Times

Melanie talks about her experience with New York Times as a brand that had successfully navigated the challenges of UGC marketing. When NYT wanted to build the digital footprints of their print product, they identified an organic behaviour that was already happening on Instagram – people posting pictures of their newspaper.

May 2, 2023

What is this Ad For – Fashion, Food or Something Else?

Cinesite Studios’ “Beans” or “Astronaut Ad” is a hilarious and award-winning commercial that showcases the studio’s talents in visual effects and animation. Its clever use of satire, pop culture references, and music make it a memorable and entertaining experience for viewers.

May 2, 2023

Predictive Analytics or Deeper Insights :Which is the Key to Marketing Success?

The What revolution, which answers the question “What are people doing,” has revolutionized how companies understand consumer behavior. Shourav believes this revolution will continue to grow and become more accurate and predictive. However, he notes that companies must also focus on the “Why” revolution, which involves interpreting data to gain insights into consumer behaviour.

April 24, 2023

Is it Funny OR Offensive ? Doritos Ultrasound Baby Super Bowl

In 2016, Doritos aired a Super Bowl commercial that quickly became the talk of the town. The commercial was both loved and hated by audiences, with some calling it hilarious and others deeming it offensive. The Controversy One of the main reasons why “Doritos Ultrasound” was so controversial is that it touches on a sensitive topic:…

April 22, 2023

What is the ‘C’ Word that Elevates Content and Marketing from Good to Great?

When it comes to creating great content and marketing campaigns, many businesses may feel intimidated or unsure of where to start. However, according to marketing expert Doug Kessler, there is one secret ingredient that can make all the difference: CONFIDENCE.

April 11, 2023

From Makeup Moguls to College Basketball Teams: Are You Joining the Barbie Trend?

The Barbie trend has become a cultural phenomenon, providing a way for people to express themselves creatively, connect with like-minded individuals, and push for change. Its inclusivity and ability to adapt to changing times have made it relevant and impactful, inspiring a new generation of individuals to pursue their ambitions and embrace their uniqueness.

January 31, 2023

Erik Huberman on How to Build Trust with Customers Online to Aid Conversion

How to build customer trust quickly ? How much consumer trust do you really need for online conversion ?

January 17, 2023

What is the future of search & AI content creation ? Will Google Sink ChatGPT & AI Content?

Nick Jordan believes Google has a trillion dollar problem with ChatGPT. ChatGPT presents the biggest challenge that Google has ever faced. It’s a potential doomsday scenario for the search giant. ChatGPT has been shown to create false or misleading content which sounds accurate. If the internet becomes awash with such content, and this features prominently…

December 23, 2022

Cognitive Biases that Effect Decision Making – Maslow’s Hammer & Bike-Shedding

‘If your only tool is a hammer then every problem looks like a nail’ Andrea Belk Olson talks about how biases like these affect our decision making as marketers, teams and people.