B2B Marketing: Aligning Strategy, Tactics, and Messaging for Success
In the world of B2B marketing, the alignment of business strategy, marketing tactics, and messaging is crucial for achieving success. It requires a deep understanding of the company’s objectives, effective communication both internally and externally, and a strategic approach to crafting compelling messages. In this blog post, we will explore the importance of aligning these…
Power of User-Generated Content Marketing: Lessons from The New York Times
Melanie talks about her experience with New York Times as a brand that had successfully navigated the challenges of UGC marketing. When NYT wanted to build the digital footprints of their print product, they identified an organic behaviour that was already happening on Instagram – people posting pictures of their newspaper.
Is it Funny OR Offensive ? Doritos Ultrasound Baby Super Bowl
In 2016, Doritos aired a Super Bowl commercial that quickly became the talk of the town. The commercial was both loved and hated by audiences, with some calling it hilarious and others deeming it offensive. The Controversy One of the main reasons why “Doritos Ultrasound” was so controversial is that it touches on a sensitive topic:…
What is the ‘C’ Word that Elevates Content and Marketing from Good to Great?
When it comes to creating great content and marketing campaigns, many businesses may feel intimidated or unsure of where to start. However, according to marketing expert Doug Kessler, there is one secret ingredient that can make all the difference: CONFIDENCE.
Erik Huberman on How to Build Trust with Customers Online to Aid Conversion
How to build customer trust quickly ? How much consumer trust do you really need for online conversion ?
What is the future of search & AI content creation ? Will Google Sink ChatGPT & AI Content?
Nick Jordan believes Google has a trillion dollar problem with ChatGPT. ChatGPT presents the biggest challenge that Google has ever faced. It’s a potential doomsday scenario for the search giant. ChatGPT has been shown to create false or misleading content which sounds accurate. If the internet becomes awash with such content, and this features prominently…
Cognitive Biases that Effect Decision Making – Maslow’s Hammer & Bike-Shedding
‘If your only tool is a hammer then every problem looks like a nail’ Andrea Belk Olson talks about how biases like these affect our decision making as marketers, teams and people.