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What is the future of search & AI content creation ? Will Google Sink ChatGPT & AI Content?
Nick Jordan believes Google has a trillion dollar problem with ChatGPT. ChatGPT presents the biggest challenge that Google has ever faced. It’s a potential doomsday scenario for the search giant. ChatGPT has been shown to create false or misleading content which sounds accurate. If the internet becomes awash with such content, and this features prominently […]
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Cognitive Biases that Effect Decision Making – Maslow’s Hammer & Bike-Shedding
‘If your only tool is a hammer then every problem looks like a nail’ Andrea Belk Olson talks about how biases like these affect our decision making as marketers, teams and people.
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Global Digital Advertising Trends – Amazon & TikTok gaining ground as Google & Meta dominate
Google with 49% and Meta Platforms with 24% to dominate and capture a significant share of digital global advertising spends. But Amazon & TikTok are climbing fast.
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Mayur Hola on how Brand OYO Solved for India’s Lack of Space?
Mayur Hola talks about the celebrated ‘Come to OYO’ campaign and how it repositioned what a hotel room could be, in so doing convinced people living in the same city to come to a neighbouring OYO.
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Daring to be Distinct – Arrow Electronic, Ben & Jerry’s, Kind Snacks
How do you ‘Dare to be Distinct’ as a Generic Electronic Parts Manufacturer, or as an ice cream maker or a snack maker?
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How will Bisleri Benefit from Acquistion by Tata Consumer
The benefits of Bisleri acquisition to Tata Consumer is obvious the primary being the leadership of USD 2.5 Billion packaged water market with 13% CAGR. So what will be Benefits to Bisleri as a Business ?
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Dr Louis Rosenberg on How Virtual Spokespeople Will Dominate Advertising in Metaverse
How AI-Driven Virtual Spokespeople May Deliver Custom-Crafted Messages to Customers with Maximum Persuasion
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How Bio-Sensors Help in Generating Consumer Insights ?
How Expedia found out that large bathrooms appealed to one consumer segment, whereas closet size appealed to another using Biosensors based Consumer Research
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Why do we love music so much ?
Music is a people connector. It connects us to other people. People bond more tightly through a synchronized experience which music provides
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Jagged with Jasravee, the Marketing Show 