JAGGED WITH JASRAVEE

Conversations at the edge

“Creative thinking takes place neither inside the box nor outside the box, but at the edge of the box.” Jagged With Jasravee (JWJ) podcast is a free-flowing conversation with thought leaders. It covers topics about marketing, branding, innovation, consumer behaviour, behavioural science, and market trends.

Youtube Channel

Podcast Summary

Podcast Objectives

  1. Cutting Edge Knowledge & Insights – To provide food for thought for our audiences, and possibly trigger new ideas through free-flowing, long-form conversations about cutting edge stuff
  2. Actionable Advice to Drive Positive Change -Make it easy for audience to implement concepts & apply insights through use of case-studies, experiences, anecdotes & real-life examples
  3. Radical Relatibility – Breaking down the barrier between professional side and personal side of the guest, enabling the audience to connect with the personal side of the guest in a meaningful, authentic & possibly entertaining way

Podcast Platforms

Jagged with Jasravee is available on podcasting platforms like Apple, Spotify, Google Podcasts, Amazon Music, JioSaavn, Gaana, Breaker, Castbox, Pocket Casts, RadioPublic etc.

The video-cast is available on Youtube, Facebook, Instagram, Linkedin etc.

What our Guests say

‘I had a great time on your show. Really appreciate the insightful questions and the really intelligent conversation. Love your show and continue to keep doing it. Keep it up !’

Chris Hood, Head of Platform Strategy, Google

‘I have done 3 or 4 dozen podcasts just in the last year and this has been one of the best ones. You have done a really good job interviewing, good content and lots of energy’

David Aaker, ‘Father of Branding’

Feedback from Prof. Shailendra P. Jain & Prof. Shalini S Jain

Host

Jagged with Jasravee is facilitated by Jasravee Kaur Chandra. Jasravee has over 20 years experience as a Strategic Brand Builder, Communications Leader and Entrepreneur. Email her at jasravee@gmail.com


According to Robert Kiyosaki “A coin has three sides: heads, tails, and the edge”. At Jagged with Jasravee we encourage our guests to stand on the edge of the coin, a vantage point from which you can see both heads and tails. The edge is where the greater story takes shape.
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140 – Roger Hurni on Why Smart Brands Use Behavioral Science (Not Just Ads) to Win Customers – Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought Leaders

  1. 140 – Roger Hurni on Why Smart Brands Use Behavioral Science (Not Just Ads) to Win Customers
  2. 139 – Soumya Mohanty on Top 100 Most Valuable Indian Brands in 2025 : Kantar BrandZ Report
  3. 138 – Jasravee Kaur Chandra on How to Find Growth When Differentiation Stops Working?
  4. 137 – Shobha Prasad on How AI is Changing Market Research & Consumer Insight. Will AI Replace a Market Researcher? How to Use Seven Sins for Brand Building ?
  5. 136 – Jasravee Kaur Chandra on Brand Strategy in 2025: Diagnosis First, AI Second (CLEAR Framework)
  6. 135 – Maria Bailey on Marketing Strategies to Win Over Today’s Trillion-Dollar Moms
  7. 134 – Jasravee Kaur Chandra on How Do You Make Content That Converts in Seconds?
  8. 133 -Ambi Parameswaran on Marketing Mixology: Four Essential Ingredients for Marketing Success
  9. 132 – Jasravee Kaur Chandra on Is Your Creativity Insight-Fueled or AI-Fueled?
  10. 131 – Michael Sheldrick on the Journey From Purpose to Proof: The Social Impact Playbook for Brands & Businesses, the Global Citizen Way

Latest from the Blog

Why Behavioural Marketing Outperforms Traditional Ads

Roger Hurni emphasizes that behavioral marketing surpasses traditional advertising by focusing on emotions and customer experience. He illustrates this with DoubleTree’s cookie strategy and insights from movie theaters that prioritize popcorn sales. Ultimately, effective marketing targets motivated customers, simplifies their decision-making, and integrates human insight with technology for impactful results.

Indian Brand Value: Insights from Kantar’s 2025 Report

In a discussion on India’s brand growth, Soumya Mohanty highlights a significant slowdown in brand value, dropping from 19% to 6%. Key factors include ineffective brand differentiation and consumer relevance. Successful brands like Zomato exemplify resilience through innovation and emotional engagement, while marketers are urged to prioritize value creation over mere valuations.

Finding Whitespace Growth with AI

Jasravee Kaur Chandra discusses the concept of whitespace thinking in growth strategies, urging brands to avoid direct competition. By focusing on light buyers and identifying barriers, brands can uncover unique opportunities for growth. AI is presented as a crucial tool for accelerating this process, enabling quicker diagnosis and innovative expansion.