Conversations at the edge

“Creative thinking takes place neither inside the box nor outside the box, but at the edge of the box.” Jagged With Jasravee (JWJ) podcast is free-flowing conversation with thought leaders; about marketing, branding, innovation, consumer behaviour, behavioural science and market trends.

Podcast Summary

Podcast Objectives

  1. Cutting Edge Knowledge & Insights – To provide food for thought for our audiences, and possibly trigger new ideas through free-flowing, long-form conversations about cutting edge stuff
  2. Actionable Advice to Drive Positive Change -Make it easy for audience to implement concepts & apply insights through use of case-studies, experiences, anecdotes & real-life examples
  3. Radical Relatibility – Breaking down the barrier between professional side and personal side of the guest, enabling the audience to connect with the personal side of the guest in a meaningful, authentic & possibly entertaining way

Podcast Platforms

What our Guests say

I have done 3 or 4 dozen podcasts just in the last year and this has been one of the best ones. You have done a really good job interviewing, good content and lots of energy

David Aaker, ‘Father of Branding’

‘I had a great time on your show. Really appreciate the insightful questions and the really intelligent conversation.Love your show and continue to keep doing it. Keep it up !’

Chris Hood, Head of Platform Strategy, Google


Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. Email her at jasravee@theadiva.com

According to Robert Kiyosaki “A coin has three sides: heads, tails, and the edge”. At Jagged with Jasravee we encourage our guests to stand on the edge of the coin, a vantage point from which you can see both heads and tails. The edge is where the greater story takes shape.


Ep 93 : Drew Neisser on Best Practices for Chief Marketing Officers & B2B Branding Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought Leaders

  1. Ep 93 : Drew Neisser on Best Practices for Chief Marketing Officers & B2B Branding
  2. Ep 92 : Stan Phelps on Differentiated Customer Experience to Drive Loyalty & Growth
  3. Ep 91 : Professor Michael Solomon on Customer Engagement Strategy – Convert Bored Consumers into Fanatics
  4. Ep 90 : Jon Picoult on Principles of Great Customer Experience – Turning Customers into Fans
  5. Ep 89 : Jamie Turner on Marketing Success Through One to One Marketing, Unspoken Rules of Leadership
  6. Ep 88 : Aaron Ahuvia on Brand Love, Things We Love – Insights from Marketing, Psychology & Neuroscience
  7. Ep 87 : Louis Rosenberg on Digital Marketing and Advertising in the Metaverse & the Need to Regulate It
  8. Ep 86 : Jessica M. Wilson on Consumer Behaviour Research Through Biosensors
  9. Ep 85 : Sam Tatam on Using Behavioural Science and Evolutionary Psychology to Solve Tomorrow’s Challenges
  10. Ep 84 : Michelle Auerbach on How to Capture Attention, Influence Decisions & Drive Change Through Storytelling