JAGGED WITH JASRAVEE

Conversations at the edge

“Creative thinking takes place neither inside the box nor outside the box, but at the edge of the box.” Jagged With Jasravee (JWJ) podcast is a free-flowing conversation with thought leaders. It covers topics about marketing, branding, innovation, consumer behaviour, behavioural science, and market trends.

Youtube Channel

Podcast Summary

Podcast Objectives

  1. Cutting Edge Knowledge & Insights – To provide food for thought for our audiences, and possibly trigger new ideas through free-flowing, long-form conversations about cutting edge stuff
  2. Actionable Advice to Drive Positive Change -Make it easy for audience to implement concepts & apply insights through use of case-studies, experiences, anecdotes & real-life examples
  3. Radical Relatibility – Breaking down the barrier between professional side and personal side of the guest, enabling the audience to connect with the personal side of the guest in a meaningful, authentic & possibly entertaining way

Podcast Platforms

Jagged with Jasravee is available on podcasting platforms like Apple, Spotify, Google Podcasts, Amazon Music, JioSaavn, Gaana, Breaker, Castbox, Pocket Casts, RadioPublic etc.

The video-cast is available on Youtube, Facebook, Instagram, Linkedin etc.

What our Guests say

‘I had a great time on your show. Really appreciate the insightful questions and the really intelligent conversation. Love your show and continue to keep doing it. Keep it up !’

Chris Hood, Head of Platform Strategy, Google

‘I have done 3 or 4 dozen podcasts just in the last year and this has been one of the best ones. You have done a really good job interviewing, good content and lots of energy’

David Aaker, ‘Father of Branding’

Feedback from Prof. Shailendra P. Jain & Prof. Shalini S Jain

Host

Jagged with Jasravee is facilitated by Jasravee Kaur Chandra. Jasravee has over 20 years experience as a Strategic Brand Builder, Communications Leader and Entrepreneur. Email her at jasravee@gmail.com


According to Robert Kiyosaki “A coin has three sides: heads, tails, and the edge”. At Jagged with Jasravee we encourage our guests to stand on the edge of the coin, a vantage point from which you can see both heads and tails. The edge is where the greater story takes shape.
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142 – Jeff Greenfield On The Attribution Crisis No One Talks About : Cookies, CTV & the Metrics Marketers Get Wrong – Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought Leaders

  1. 142 – Jeff Greenfield On The Attribution Crisis No One Talks About : Cookies, CTV & the Metrics Marketers Get Wrong
  2. 141 – Ken Hughes on What Does Taylor Swift Reveal About the Future of Marketing?
  3. 140 – Roger Hurni on Why Smart Brands Use Behavioral Science (Not Just Ads) to Win Customers
  4. 139 – Soumya Mohanty on Top 100 Most Valuable Indian Brands in 2025 : Kantar BrandZ Report
  5. 138 – Jasravee Kaur Chandra on How to Find Growth When Differentiation Stops Working?
  6. 137 – Shobha Prasad on How AI is Changing Market Research & Consumer Insight. Will AI Replace a Market Researcher? How to Use Seven Sins for Brand Building ?
  7. 136 – Jasravee Kaur Chandra on Brand Strategy in 2025: Diagnosis First, AI Second (CLEAR Framework)
  8. 135 – Maria Bailey on Marketing Strategies to Win Over Today’s Trillion-Dollar Moms
  9. 134 – Jasravee Kaur Chandra on How Do You Make Content That Converts in Seconds?
  10. 133 -Ambi Parameswaran on Marketing Mixology: Four Essential Ingredients for Marketing Success

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How Taylor Swift Transcended Branding to Create Community

Picture this: You’ve flown halfway across the world. You’ve spent months making a sequined costume. You’ve practiced trading friendship bracelets. Then the concert gets cancelled. What do you do? If you’re a Swifty, you go anyway. You gather with 40,000 other fans in the streets of Vienna. You sing for three hours. You create your…

Why Behavioural Marketing Outperforms Traditional Ads

Roger Hurni emphasizes that behavioral marketing surpasses traditional advertising by focusing on emotions and customer experience. He illustrates this with DoubleTree’s cookie strategy and insights from movie theaters that prioritize popcorn sales. Ultimately, effective marketing targets motivated customers, simplifies their decision-making, and integrates human insight with technology for impactful results.