Jagged with Jasravee: Conversations at the edge
“Creative thinking takes place neither inside the box nor outside the box, but at the edge of the box.” Jagged With Jasravee (JWJ) podcast is a free-flowing conversation with thought leaders. It covers topics about marketing, branding, innovation, consumer behaviour, behavioural science, and market trends.


Jagged with Jasravee Podcast Objectives
- Cutting Edge Knowledge & Insights – To provide food for thought for our audiences, and possibly trigger new ideas through free-flowing, long-form conversations about cutting edge stuff
- Actionable Advice to Drive Positive Change -Make it easy for audience to implement concepts & apply insights through use of case-studies, experiences, anecdotes & real-life examples
- Radical Relatibility – Breaking down the barrier between professional side and personal side of the guest, enabling the audience to connect with the personal side of the guest in a meaningful, authentic & possibly entertaining way

Podcast Platforms
According to Robert Kiyosaki “A coin has three sides: heads, tails, and the edge”. At Jagged with Jasravee we encourage our guests to stand on the edge of the coin, a vantage point from which you can see both heads and tails. The edge is where the greater story takes shape.
Jagged with Jasravee is available on podcasting platforms like Apple, Spotify, Google Podcasts, Amazon Music, JioSaavn, Castbox, Pocket Casts etc.
What Our Guests Say
‘I had a great time on your show. Really appreciate the insightful questions and the really intelligent conversation. Love your show and continue to keep doing it. Keep it up !’
Chris Hood, Head of Platform Strategy, Google
‘I have done 3 or 4 dozen podcasts just in the last year and this has been one of the best ones. You have done a really good job interviewing, good content and lots of energy’
David Aaker, ‘Father of Branding’
Feedback Prof. Shailendra P. Jain & Prof. Shalini S Jain
146 -Santosh Desai on Marketing in the Age of AI & Why Humans Will Never Go Out of Fashion – Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought Leaders
- 146 -Santosh Desai on Marketing in the Age of AI & Why Humans Will Never Go Out of Fashion
- 145 – Jasravee Kaur Chandra on How a Garage in Bombay Beat the British and Built India's Biggest Paint Empire
- 144 – Harish Vasudevan On Why Is Your Digital Strategy Failing? The Brutal Truth About Modern Marketing
- 143 – Soumya Mohanty on Why Spending More Is Making Brands Invisible | The Erosion Nobody's Talking About
- 142 – Jeff Greenfield On The Attribution Crisis No One Talks About : Cookies, CTV & the Metrics Marketers Get Wrong
Podcast Host Profile
Jagged with Jasravee is facilitated by Jasravee Kaur Chandra. Jasravee has over 25+ years experience as a Strategic Brand Builder, Communications Leader and Educator.
Jasravee works at the intersection of brand strategy, consumer insight, and cultural marketing.
Over 25 years, she led brand and strategy work across FMCG, healthcare, wellness, and personal care, helping shape growth for 40 plus brands across 15 plus categories. Her focus has always been on understanding what moves consumers, what shifts culture, and how brands can translate that into sharper decisions.
She is especially drawn to opportunities where industry thinking can shape classrooms, curriculum, and the next generation of managers. She also partners with brands on strategy and consumer understanding.
If you are building brands or shaping learning or conversations in this space, she would be glad to connect.