Nick Jordan believes Google has a trillion dollar problem with ChatGPT. ChatGPT presents the biggest challenge that Google has ever faced. It’s a potential doomsday scenario for the search giant.
ChatGPT has been shown to create false or misleading content which sounds accurate. If the internet becomes awash with such content, and this features prominently in Google, then Google will become synonymous with fake information and news. This, of course, would ultimately destroy trust in the search engine, which would mark the beginning of its end.
Google is actively working on de-indexing & de-ranking the sites that use AI.
So if you need to publish lots of content, and cannot hire a team of content writers, do not use use AI. Google says content automatically generated with AI writing tools is considered spam, according to the search engine’s webmaster guidelines.
Google will have a ChatGPT type interface but it is not clear how Google will be able to put so much advertising in it and make tonnes of money. If they went from 3 ads to 1 ads their revenue drops to 33% !
In general, Google’s algorithms look for content that is well-written, informative and useful to users. Content written for the people by the people is generally helpful and is the kind of content Google is looking for.
Content that is generated by artificial intelligence may not always meet these criteria, depending on the quality of the AI algorithms and the data they are trained on. The quality and diversity of that data that AI has been trained upon will have a significant impact on both accuracy and relevance of the content generated.
Other key issues are ethics, copyright violation and fake-ness of data. It is important to ensure that the content it generates is not misleading or harmful to users. Besides it is important to label any content generated by AI and disguise it as human-written.
It is also possible that AI may also produce content that is plagiarized or closely imitates existing content, which could lead to copyright issues.
Listen to conversation between Nick & Jasravee Kaur Chandra on SEO Strategy – Creating Most Valuable Content at Scale
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Jagged with Jasravee, the Marketing Show 
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