Tag: marketing
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How Toyota Outsmarted Honda in Hybrid Car Marketing
Toyota’s triumph over Honda in the realm of green car marketing which serves as a valuable lesson in understanding target audiences, effective signaling, and the power of innovation.
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What is the ‘C’ Word that Elevates Content and Marketing from Good to Great?
When it comes to creating great content and marketing campaigns, many businesses may feel intimidated or unsure of where to start. However, according to marketing expert Doug Kessler, there is one secret ingredient that can make all the difference: CONFIDENCE.
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Erik Huberman on How to Build Trust with Customers Online to Aid Conversion
How to build customer trust quickly ? How much consumer trust do you really need for online conversion ?
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Global Digital Advertising Trends – Amazon & TikTok gaining ground as Google & Meta dominate
Google with 49% and Meta Platforms with 24% to dominate and capture a significant share of digital global advertising spends. But Amazon & TikTok are climbing fast.
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The Evolution of Marketing Campaigns – Cadbury vs Netflix
How has marketing campaign development has changed from early 2000s to 2020s ? The journey from Cadbury’s ‘Pappu Pass Ho Gaya’ to Netflix ’Suna Kya’
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Marketing Case Study-Increasing Consumption of Red Label
How did Red Label Increase its Consumption by Bridging Divides ? Prem Narayan, Chief Strategy Officer at Ogilvy India talks about his experience of working on Red Label ’Taste of Togetherness’ , a Hindustan Unilever campaign, one of most celebrated Indian advertising campaigns by Ogilvy. Need for Salient Advertising Red Label was a brand that was trying…
Jagged with Jasravee, the Marketing Show 