Tag: marketing101
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Can the obsession with ROI limit Apple’s marketing potential ?
Apple’s commitment to billboards reflects a focus on long-term branding, rather than short-term ROI. This strategy may not deliver immediate, quantifiable returns, but it strengthens Apple’s position in the market over time. Apple aims to capture not just market share but mindshare.
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Global Digital Advertising Trends – Amazon & TikTok gaining ground as Google & Meta dominate
Google with 49% and Meta Platforms with 24% to dominate and capture a significant share of digital global advertising spends. But Amazon & TikTok are climbing fast.
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The Evolution of Marketing Campaigns – Cadbury vs Netflix
How has marketing campaign development has changed from early 2000s to 2020s ? The journey from Cadbury’s ‘Pappu Pass Ho Gaya’ to Netflix ’Suna Kya’
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Should we do Brand Extensions or Launch New Brands in New Spaces ?
Arindam Som shares his experience at GSK, where he used market research to answer the above question for many new innovations. Arindam believes that the conventional approach is that we intend to maximize the usage of our current assets and current brands. So one of the question for exploratory research while looking at innovation is…
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Marketing Case Study-Increasing Consumption of Red Label
How did Red Label Increase its Consumption by Bridging Divides ? Prem Narayan, Chief Strategy Officer at Ogilvy India talks about his experience of working on Red Label ’Taste of Togetherness’ , a Hindustan Unilever campaign, one of most celebrated Indian advertising campaigns by Ogilvy. Need for Salient Advertising Red Label was a brand that was trying…
Jagged with Jasravee, the Marketing Show 