Tag: digital marketing

• April 3, 2024

  Are Subcategories the Ultimate Growth Hack? Key to Market Dominance? Game-Changer Your Business Needs?

  In today’s cutthroat business landscape, achieving sustainable growth can feel like chasing the Holy Grail. You hear endless talk about marketing tactics and product launches, but something crucial often gets overlooked: subcategories. David Aaker, a marketing legend, flips the script. He argues that the key to explosive growth lies not in generic marketing claims, but…
• January 30, 2024

  Purna Virji on How do  you milk your big idea for all its worth?

  Purna Virji believed that repurposing content is a key strategy to make the most out of a big idea, allowing it to take on different forms and reach different audiences.
• January 18, 2024

  Purna Virji on High-Impact Content Marketing – Make Your Content Intentional, Engaging and Effective

  As you embark on the content marketing journey, remember that understanding your audience, aligning with business goals, and overcoming objections are the cornerstones of a successful strategy.
• September 4, 2023

  Can the obsession with ROI limit Apple’s marketing potential ? 

  Apple’s commitment to billboards reflects a focus on long-term branding, rather than short-term ROI. This strategy may not deliver immediate, quantifiable returns, but it strengthens Apple’s position in the market over time. Apple aims to capture not just market share but mindshare.
• August 29, 2023

  Is Your Marketing Real or Fake? Sorting Fact from Fiction for Growth

  In the ever-evolving landscape of marketing, it’s crucial to discern the real from the fake. The conversation with Atul Minocha above offers a unique perspective on marketing, emphasizing the importance of authenticity, strategy, and customer-centricity. Let’s delve into this thought-provoking conversation and distill its wisdom into actionable insights.
• January 31, 2023

  Erik Huberman on How to Build Trust with Customers Online to Aid Conversion

  How to build customer trust quickly ? How much consumer trust do you really need for online conversion ?