Tag: content creation

• January 30, 2024

  Purna Virji on How do  you milk your big idea for all its worth?

  Purna Virji believed that repurposing content is a key strategy to make the most out of a big idea, allowing it to take on different forms and reach different audiences.
• January 18, 2024

  Purna Virji on High-Impact Content Marketing – Make Your Content Intentional, Engaging and Effective

  As you embark on the content marketing journey, remember that understanding your audience, aligning with business goals, and overcoming objections are the cornerstones of a successful strategy.
• October 18, 2023

  Marketing Excellence Using Laddering, Content that Converts, Mix of Lead & Demand Generation

  Marketing effectiveness is discussed in this conversation focusing on the importance of laddering, content creation, and the difference between lead generation and demand generation.
• May 15, 2023

  Power of User-Generated Content Marketing: Lessons from The New York Times

  Melanie talks about her experience with New York Times as a brand that had successfully navigated the challenges of UGC marketing. When NYT wanted to build the digital footprints of their print product, they identified an organic behaviour that was already happening on Instagram – people posting pictures of their newspaper.
• April 22, 2023

  What is the ‘C’ Word that Elevates Content and Marketing from Good to Great?

  When it comes to creating great content and marketing campaigns, many businesses may feel intimidated or unsure of where to start. However, according to marketing expert Doug Kessler, there is one secret ingredient that can make all the difference: CONFIDENCE.
• January 17, 2023

  What is the future of search & AI content creation ? Will Google Sink ChatGPT & AI Content?

  Nick Jordan believes Google has a trillion dollar problem with ChatGPT. ChatGPT presents the biggest challenge that Google has ever faced. It’s a potential doomsday scenario for the search giant. ChatGPT has been shown to create false or misleading content which sounds accurate. If the internet becomes awash with such content, and this features prominently…