Tag: business
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Why Behavioural Marketing Outperforms Traditional Ads
Roger Hurni emphasizes that behavioral marketing surpasses traditional advertising by focusing on emotions and customer experience. He illustrates this with DoubleTree’s cookie strategy and insights from movie theaters that prioritize popcorn sales. Ultimately, effective marketing targets motivated customers, simplifies their decision-making, and integrates human insight with technology for impactful results.
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Indian Brand Value: Insights from Kantar’s 2025 Report
In a discussion on India’s brand growth, Soumya Mohanty highlights a significant slowdown in brand value, dropping from 19% to 6%. Key factors include ineffective brand differentiation and consumer relevance. Successful brands like Zomato exemplify resilience through innovation and emotional engagement, while marketers are urged to prioritize value creation over mere valuations.
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Essential Branding Tips for Every Business
Ambi Parameswaran asserts that branding is crucial for all entrepreneurs, not just large corporations. He emphasizes managing existing brand identities, leveraging packaging, and focusing on top products. Success stories highlight strategic local marketing and dual approaches in sales. Lastly, marketers should embrace AI and innovative strategies to elevate branding efforts effectively.
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The Power of Insight in Modern Branding
In this video Jasravee Kaur Chandra explains why Brand Insight can be a competitive advantage in the world of AI. ❝Insight Isn’t Data—It’s Desire❞ Let’s begin with a truth bomb: “Insights don’t come with decimal points.” You’ve probably sat in meetings flooded with charts and data. Numbers are comforting—but they often deceive. Just because 75%…
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Understanding Value vs. Price in Consumer Choices
Melina Palmer, an applied behavioral economist, emphasizes that purchasing decisions are primarily driven by subconscious factors rather than logical reasoning. Brands should focus on emotional connections, avoid price reductions as a default strategy, and clearly define their value proposition. Consistency, choice architecture, and understanding customer motivations are crucial for successful marketing.
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Humour and Authenticity in Ed Sheeran x Heinz Campaign
The Ed Sheeran x Heinz advertisement blends humor, authenticity, and cultural relevance, creating a relatable brand story. It connects elite and everyday consumers, showcasing Sheeran’s genuine love for Heinz, amplified by a tattoo and exclusive merchandise. The campaign demonstrates impactful marketing through authentic partnerships and engaging consumer participation.
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Reimagining Insurance: A Launchpad for Small Business Success
Next Insurance aims to transform small business insurance from a burden into a catalyst for success. By understanding entrepreneurs’ needs, they repositioned insurance as a growth enabler rather than a necessary evil. Their strategy includes impactful messaging, a modern visual identity, and a focus on empowering business owners to take risks and achieve their dreams.
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Crafting a Memorable Brand Identity: Key Strategies
Building a brand is a meticulous process that involves a strong identity, effective naming, and strategic execution. This includes understanding legalities, emotional connections, and utilizing visual and auditory elements. Trends like minimalism and AI’s role are significant, emphasizing consistency and authenticity in branding to ensure lasting success and customer engagement.
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Lessons from the Tylenol Crisis: Leadership Insights
In today’s age of instant information, managing a corporate crisis is more crucial than ever. Yet, one of the most instructive examples of leadership during a crisis happened long before the era of social media. In 1982, Johnson & Johnson faced the tragic deaths of several consumers due to cyanide-laced Tylenol capsules. The parent company…
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Avoiding Brand Transgressions: Key Lessons Learned
Brand transgressions can severely damage a company’s reputation and trust. These missteps, intentional or unintentional, highlight the importance of ethical behavior and accountability. Case studies of Starbucks, Boeing, and Tylenol reveal valuable lessons on crisis management. Businesses should proactively establish ethical frameworks and respond swiftly to mitigate risks and restore trust.
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Are Subcategories the Ultimate Growth Hack? Key to Market Dominance? Game-Changer Your Business Needs?
In today’s cutthroat business landscape, achieving sustainable growth can feel like chasing the Holy Grail. You hear endless talk about marketing tactics and product launches, but something crucial often gets overlooked: subcategories. David Aaker, a marketing legend, flips the script. He argues that the key to explosive growth lies not in generic marketing claims, but…
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Think You Know Customer Lifetime Value? Think Again, Says Professor Peter Fader
Look no further than customer lifetime value (CLTV), the ultimate metric for understanding your customers’ long-term worth. But beware, CLTV isn’t a one-size-fits-all solution. In this blog post, we’ll bust common myths and unveil the secrets to calculating CLTV effectively, drawing insights from marketing guru Peter Fader.
Jagged with Jasravee, the Marketing Show 