Tag: business
-
Think You Know Customer Lifetime Value? Think Again, Says Professor Peter Fader
Look no further than customer lifetime value (CLTV), the ultimate metric for understanding your customers’ long-term worth. But beware, CLTV isn’t a one-size-fits-all solution. In this blog post, we’ll bust common myths and unveil the secrets to calculating CLTV effectively, drawing insights from marketing guru Peter Fader.
-
How will Bisleri Benefit from Acquistion by Tata Consumer
The benefits of Bisleri acquisition to Tata Consumer is obvious the primary being the leadership of USD 2.5 Billion packaged water market with 13% CAGR. So what will be Benefits to Bisleri as a Business ?
Jagged with Jasravee, the Marketing Show 