• December 23, 2021

  Matthew Willcox on Behavioral LENS Framework 

  Matthew uses a framework called the behavioral LENS, where LENS is a short form for the important constituents of his framework. In this podcast section Matthew explains the framework. We give a short summary on his LENS framework based on his observations below. L for Loss Aversion LENS has four, four parts, the first part is…
• December 21, 2021

  Chris Hood of Google on API as Application People Interface

  What is an API First strategy and how does it help marketer deliver unique, engaging and connected experiences to customers? What are the opportunities to monetize data through APIs for businesses ?  Chris Hood is the Head of Business Innovation & Strategy at Google. In this conversation on Jagged with Jasravee he answers the above mentioned…
• December 18, 2021

  Is Caregiver Archetype a good fit for your Brand ?

  First in a series of brand strategy videos by Jasravee K Chandra focusing on using archetypes to develop the strategy for brand building, helping shape the personality of the brand . The talk explains in detail the caregiver archetype- especially relevant in the current times and how to use the archetype to building a care-giver…

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