Is Caregiver Archetype a good fit for your Brand ?

First in a series of brand strategy videos by Jasravee K Chandra focusing on using archetypes to develop the strategy for brand building, helping shape the personality of the brand .

The talk explains in detail the caregiver archetype- especially relevant in the current times and how to use the archetype to building a care-giver brand using examples of Pampers, Nestle, Volvo.


In 2005, Jolie was awarded the Global Humanitarian Award by the United Nations Association of the USA for her work with UNHCR and with refugees. … Jolie also co-chairs the Education Partnership for Children of Conflict, which helps fund education programs for children affected by conflict.


Mother Teresa was a humanitarian. … Mother Teresa chose to “serve the poorest of the poor and to live among them and like them.” She saw beauty in every human being. She, along with others of the Missionaries of Charity, strove to make the lives and deaths of those around them more peaceful and full of love.

She founded the Missionaries of Charity, a Roman Catholic religious congregation dedicated to serve “the hungry, the naked, the homeless, the crippled, the blind, the lepers, all those people who feel unwanted, unloved throughout society, people that have become a burden to the society and are shunned by everyone.”


Our psyche is governed and drive by these universal nodes.This is called an archetype by famous psychologist Mr C G Jung. Its a language of images. And the images are objective.Each archetype creates an archetypal response within us. These themes recur through art, culture, movies and religion.

We will provide a quick immerse guide on each of the archetype so you can forge your path ahead with clarity and inspiration. An embrace of who you are sets the path for who you can become with ease.

Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.

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