Category: Trends & Analysis
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Unmasking Dark Patterns: How Deceptive Design Tricks Can Harm Users
The use of dark patterns is a serious ethical issue. These patterns are designed to exploit users’ vulnerabilities and make them make choices that are not in their best interests. This can have a negative impact on users’ privacy, finances, and even their health.
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Global Digital Advertising Trends – Amazon & TikTok gaining ground as Google & Meta dominate
Google with 49% and Meta Platforms with 24% to dominate and capture a significant share of digital global advertising spends. But Amazon & TikTok are climbing fast.