Category: Jagged With
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Should we do Brand Extensions or Launch New Brands in New Spaces ?
Arindam Som shares his experience at GSK, where he used market research to answer the above question for many new innovations. Arindam believes that the conventional approach is that we intend to maximize the usage of our current assets and current brands. So one of the question for exploratory research while looking at innovation is…
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Marketing Case Study-Increasing Consumption of Red Label
How did Red Label Increase its Consumption by Bridging Divides ? Prem Narayan, Chief Strategy Officer at Ogilvy India talks about his experience of working on Red Label ’Taste of Togetherness’ , a Hindustan Unilever campaign, one of most celebrated Indian advertising campaigns by Ogilvy. Need for Salient Advertising Red Label was a brand that was trying…
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The Principle of Thin Slices
What is the principle that Tiktok Algorithm uses to engage & Spotify Algorithm to personalize ? Patrick Fagan of Capuchin Behavioural Science explains the Principle of Thin Slices The underlying principle of thin slices is that if you saw a very thin slice of cake, you could tell quite accurately what the whole cake looks…
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Consumer Story is ‘The Hero’
Why every brand needs to pivot around a critical human story for brand/category adoption or for driving consumer shift/disruption/behavior change ? Arindam Som, answers the above question as he talks of the jagged edges of market research. His interview below Arindam talks about his experience when, around 10-15 years ago, Hindustan Unilever began hunting for compelling…
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Andrew Lees on Bringing Startups To Life
Why is having a strategy the most important thing you can do when starting any business? What is the role of market research when starting any business? What are the key aspects to consider while making decisions on manufacturing? What is the role of various elements in developing a great product ? Like product design,…
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Matthew Willcox on Behavioral LENS Framework
Matthew uses a framework called the behavioral LENS, where LENS is a short form for the important constituents of his framework. In this podcast section Matthew explains the framework. We give a short summary on his LENS framework based on his observations below. L for Loss Aversion LENS has four, four parts, the first part is…
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Chris Hood of Google on API as Application People Interface
What is an API First strategy and how does it help marketer deliver unique, engaging and connected experiences to customers? What are the opportunities to monetize data through APIs for businesses ? Chris Hood is the Head of Business Innovation & Strategy at Google. In this conversation on Jagged with Jasravee he answers the above mentioned…
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Is Caregiver Archetype a good fit for your Brand ?
First in a series of brand strategy videos by Jasravee K Chandra focusing on using archetypes to develop the strategy for brand building, helping shape the personality of the brand . The talk explains in detail the caregiver archetype- especially relevant in the current times and how to use the archetype to building a care-giver…
Jagged with Jasravee, the Marketing Show 