Tag: writing
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AI vs Human: The Future of Market Research
Shobha Prasad emphasizes AI’s efficiency in market research, enabling faster analysis and structured output. However, it risks misleading readers with polished language that may conceal inaccuracies. Balancing AI’s strengths with human qualitative depth is crucial. Recommendations include using AI responsibly, training on prompt engineering, and validating insights to ensure reliability.
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Why Moms are the Ultimate Gatekeepers in Consumer Culture
Maria Bailey emphasizes the immense influence of mothers on purchasing decisions, highlighting their $4.3 trillion spending power. Marketers must authentically engage with moms, addressing their needs and motivations. With AI reshaping consumer behavior, brand loyalty becomes crucial. Ignoring moms means overlooking a vital economic force in society.
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Lenskart: Redefining Eyewear and Identity in India
Lenskart revolutionized eyewear in India by shifting perceptions from stigma to style. Instead of simply correcting vision, it positioned eyewear as a tool for self-expression and identity exploration. Through innovative digital solutions, Lenskart empowered consumers to experiment with their look, reflecting their dynamic identities in a culturally relevant context.
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The Like Trap : Why Immersion Drives Impact & Likability Doesn’t
Traditional measures of ad effectiveness, such as self-reported liking, have proven to be unreliable indicators of success. Enter the concept of “immersion” — a neuro-scientific approach that reveals the true power of an ad to engage and influence its audience. While traditional metrics like “likability” may not always correlate with actual ad performance, immersion, which…
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Journey from Attention to Impact – Immersion Playbook for Customer Transformation
Dr. Zak shares his findings on how immersion can be used to create better ads, improve training and education, and even enhance personal well-being. He advocates creating immersive experiences that evoke strong emotions and leave a lasting impact on viewers, rather than relying on traditional advertising methods that focus on conscious perception.
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Art & Science of Crafting Memorable Experience
Creating memorable experiences is both an art and a science. It requires a delicate balance of creativity, strategic planning, and understanding human psychology. W’ll explore the insights shared in a thought-provoking conversation about the intricacies of crafting unforgettable moments. Standing Out in a World of Distractions In today’s fast-paced world, attention is a scarce commodity,…
Jagged with Jasravee, the Marketing Show 