Tag: storytelling
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Why Human Insight Beats AI in Emotional Marketing
The discussion emphasizes the distinction between data-driven insights and human emotional truths in marketing. While AI excels at data analysis, it lacks the ability to understand deeper emotional tensions. Authentic insights, derived from real human experiences, fuel impactful campaigns and resonate culturally, ultimately driving creativity and brand connection.
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The Art of Advocacy: Storytelling for Impact
Advocacy transcends slogans, rooted in authentic storytelling that compels action. Brands must communicate their genuine purpose to engage audiences, especially Gen Z, who value authenticity and impact. Community-building requires collaboration beyond tribalism. Michael Sheldrick’s eight-step playbook emphasizes defining goals, tailoring messages, and celebrating progress to foster meaningful change.
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Winning Indian Weddings: Tanishq’s Marketing Mastery
Tanishq, under MD C K Venkataraman, transformed from an outsider to a beloved Indian jewellery brand by blending traditional styles with innovative marketing and customer engagement strategies. Key innovations included gold purity testing and a generous exchange policy, driving growth. They personalized interactions and celebrated cultural traditions, successfully winning Indian weddings.
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The Future of Brands: Insights from Santosh Desai
This masterclass by Santosh Desai explores the intricate relationships between branding, culture, technology, and change. It delves into the future, specifically within the Indian context. It offers insights into navigating the evolving landscape and understanding the forces shaping India’s future We’re living in wild times. Technology’s flipping everything we know upside down, and brands? They’re…
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The Power of Insight in Modern Branding
In this video Jasravee Kaur Chandra explains why Brand Insight can be a competitive advantage in the world of AI. ❝Insight Isn’t Data—It’s Desire❞ Let’s begin with a truth bomb: “Insights don’t come with decimal points.” You’ve probably sat in meetings flooded with charts and data. Numbers are comforting—but they often deceive. Just because 75%…
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The Intersection of Gender and Consumer Trends in India
Alpana Parida discusses the evolution of brands like Nykaa, Tanishq, and Tiivra in India, focusing on their adaptation to shifting consumer preferences tied to changing masculinity and female empowerment. The conversation emphasizes branding, storytelling, and design strategies aimed at resonating with diverse audiences and reflects modern consumers’ quest for authenticity and identity.
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Is “Dream Crazier” Nike’s Most Impactful Campaign Yet?
Nike’s “Dream Crazier” campaign, narrated by Serena Williams, celebrated women in sports and challenged stereotypes. Launched during the 2019 Oscars, it connected emotionally with audiences and sparked global conversations about gender equality. The campaign achieved over 100 million views and won prestigious awards, reinforcing Nike’s commitment to empowerment and social justice.
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The Psychology of Pricing: The Impact of Storytelling
The art of pricing is much more than just a mathematical calculation—it’s a blend of storytelling, psychology, and consumer perception. Whether you’re selling a luxury car or a bar of soap, the narrative you build around your product can make a significant difference in how much consumers are willing to pay. By understanding the power…
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The Like Trap : Why Immersion Drives Impact & Likability Doesn’t
Traditional measures of ad effectiveness, such as self-reported liking, have proven to be unreliable indicators of success. Enter the concept of “immersion” — a neuro-scientific approach that reveals the true power of an ad to engage and influence its audience. While traditional metrics like “likability” may not always correlate with actual ad performance, immersion, which…
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Journey from Attention to Impact – Immersion Playbook for Customer Transformation
Dr. Zak shares his findings on how immersion can be used to create better ads, improve training and education, and even enhance personal well-being. He advocates creating immersive experiences that evoke strong emotions and leave a lasting impact on viewers, rather than relying on traditional advertising methods that focus on conscious perception.
Jagged with Jasravee, the Marketing Show 