Tag: social-media
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Lenskart: Redefining Eyewear and Identity in India
Lenskart revolutionized eyewear in India by shifting perceptions from stigma to style. Instead of simply correcting vision, it positioned eyewear as a tool for self-expression and identity exploration. Through innovative digital solutions, Lenskart empowered consumers to experiment with their look, reflecting their dynamic identities in a culturally relevant context.
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The Power of Insight in Modern Branding
In this video Jasravee Kaur Chandra explains why Brand Insight can be a competitive advantage in the world of AI. ❝Insight Isn’t Data—It’s Desire❞ Let’s begin with a truth bomb: “Insights don’t come with decimal points.” You’ve probably sat in meetings flooded with charts and data. Numbers are comforting—but they often deceive. Just because 75%…
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Understanding Value vs. Price in Consumer Choices
Melina Palmer, an applied behavioral economist, emphasizes that purchasing decisions are primarily driven by subconscious factors rather than logical reasoning. Brands should focus on emotional connections, avoid price reductions as a default strategy, and clearly define their value proposition. Consistency, choice architecture, and understanding customer motivations are crucial for successful marketing.
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Avoiding Brand Transgressions: Key Lessons Learned
Brand transgressions can severely damage a company’s reputation and trust. These missteps, intentional or unintentional, highlight the importance of ethical behavior and accountability. Case studies of Starbucks, Boeing, and Tylenol reveal valuable lessons on crisis management. Businesses should proactively establish ethical frameworks and respond swiftly to mitigate risks and restore trust.
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Gen Z : Decoding The Disrupters
Gen Z’s life vision, influences, and festive rituals reflect their unique approach to navigating the modern world. They emphasize authenticity, individuality, and meaningful experiences, which shape their preferences and behaviours. Understanding these traits is crucial for connecting with this dynamic generation, whether through media, brands, or cultural practices. As Gen Z continues to redefine norms…
Jagged with Jasravee, the Marketing Show 