Tag: neuromarketing
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The Like Trap : Why Immersion Drives Impact & Likability Doesn’t
Traditional measures of ad effectiveness, such as self-reported liking, have proven to be unreliable indicators of success. Enter the concept of “immersion” — a neuro-scientific approach that reveals the true power of an ad to engage and influence its audience. While traditional metrics like “likability” may not always correlate with actual ad performance, immersion, which…
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Journey from Attention to Impact – Immersion Playbook for Customer Transformation
Dr. Zak shares his findings on how immersion can be used to create better ads, improve training and education, and even enhance personal well-being. He advocates creating immersive experiences that evoke strong emotions and leave a lasting impact on viewers, rather than relying on traditional advertising methods that focus on conscious perception.
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The Principle of Thin Slices
What is the principle that Tiktok Algorithm uses to engage & Spotify Algorithm to personalize ? Patrick Fagan of Capuchin Behavioural Science explains the Principle of Thin Slices The underlying principle of thin slices is that if you saw a very thin slice of cake, you could tell quite accurately what the whole cake looks…
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Matthew Willcox on Behavioral LENS Framework
Matthew uses a framework called the behavioral LENS, where LENS is a short form for the important constituents of his framework. In this podcast section Matthew explains the framework. We give a short summary on his LENS framework based on his observations below. L for Loss Aversion LENS has four, four parts, the first part is…
Jagged with Jasravee, the Marketing Show 