Tag: marketing strategy

• May 22, 2025

  Lenskart: Redefining Eyewear and Identity in India

  

  Lenskart revolutionized eyewear in India by shifting perceptions from stigma to style. Instead of simply correcting vision, it positioned eyewear as a tool for self-expression and identity exploration. Through innovative digital solutions, Lenskart empowered consumers to experiment with their look, reflecting their dynamic identities in a culturally relevant context.
• September 20, 2024

  Is “Dream Crazier” Nike’s Most Impactful Campaign Yet?

  

  Nike’s “Dream Crazier” campaign, narrated by Serena Williams, celebrated women in sports and challenged stereotypes. Launched during the 2019 Oscars, it connected emotionally with audiences and sparked global conversations about gender equality. The campaign achieved over 100 million views and won prestigious awards, reinforcing Nike’s commitment to empowerment and social justice.
• March 6, 2024

  Why Does Paying for Dinner Feel Better Than Paying for Parking?

  Uri Gneezy discusses how mental accounting affects our perception of incentives, making some incentives feel more significant than others.  The Quirks of Mental Accounting:* Mental accounting dictates that not all expenses are perceived equally.* Paying for dinner might feel less painful than paying for parking, despite similar costs.* Our perception of expenses is influenced by…
• October 26, 2023

  What Role Does the “5 WHY” Technique Play in Uncovering Consumer Motivations? 

  In a world inundated with data, where information is readily available at our fingertips, it’s become increasingly challenging to decipher the underlying motivations of consumers. The “what” may seem straightforward, but understanding the “why” is the key to unlocking consumer behaviour .
• October 18, 2023

  Marketing Excellence Using Laddering, Content that Converts, Mix of Lead & Demand Generation

  Marketing effectiveness is discussed in this conversation focusing on the importance of laddering, content creation, and the difference between lead generation and demand generation.
• August 29, 2023

  Is Your Marketing Real or Fake? Sorting Fact from Fiction for Growth

  In the ever-evolving landscape of marketing, it’s crucial to discern the real from the fake. The conversation with Atul Minocha above offers a unique perspective on marketing, emphasizing the importance of authenticity, strategy, and customer-centricity. Let’s delve into this thought-provoking conversation and distill its wisdom into actionable insights.
• June 29, 2023

  How Toyota Outsmarted Honda in Hybrid Car Marketing 

  Toyota’s triumph over Honda in the realm of green car marketing which serves as a valuable lesson in understanding target audiences, effective signaling, and the power of innovation.