Tag: innovation

• May 22, 2025

  Lenskart: Redefining Eyewear and Identity in India

  

  Lenskart revolutionized eyewear in India by shifting perceptions from stigma to style. Instead of simply correcting vision, it positioned eyewear as a tool for self-expression and identity exploration. Through innovative digital solutions, Lenskart empowered consumers to experiment with their look, reflecting their dynamic identities in a culturally relevant context.
• May 19, 2025

  The Future of Brands: Insights from Santosh Desai

  

  This masterclass by Santosh Desai explores the intricate relationships between branding, culture, technology, and change. It delves into the future, specifically within the Indian context. It offers insights into navigating the evolving landscape and understanding the forces shaping India’s future We’re living in wild times. Technology’s flipping everything we know upside down, and brands? They’re…
• February 14, 2024

  Suraja Kishore on Building Iconic Campaigns & Inspiring Culture

  Suraja Kishore provides a glimpse into the thinking behind iconic campaigns for Ariel’s ‘Share the Load’  and Idea’s ‘What an Idea Sirji’. He discusses his view on leadership and the importance of nurturing a culture that inspires change.
• June 29, 2023

  How Toyota Outsmarted Honda in Hybrid Car Marketing 

  Toyota’s triumph over Honda in the realm of green car marketing which serves as a valuable lesson in understanding target audiences, effective signaling, and the power of innovation. 
• November 19, 2022

  Sam Tatam on Why is Revolution Over-Rated and Evolution Under-Rated?

  Key innovation myths and why for revolutionary solutions we need to look to evolutionary ideas !