Tag: food
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Empowering India: The Nykaa Beauty Revolution
Nykaa revolutionized beauty in India by connecting real women with makeup guidance and community support. Unlike traditional brands focused on unattainable ideals, Nykaa emphasized education and empowerment through tutorials. Its community-driven approach fostered confidence, making beauty accessible and relatable, allowing consumers to become the stars of their own lives.
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Winning Indian Weddings: Tanishq’s Marketing Mastery
Tanishq, under MD C K Venkataraman, transformed from an outsider to a beloved Indian jewellery brand by blending traditional styles with innovative marketing and customer engagement strategies. Key innovations included gold purity testing and a generous exchange policy, driving growth. They personalized interactions and celebrated cultural traditions, successfully winning Indian weddings.
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Humour and Authenticity in Ed Sheeran x Heinz Campaign
The Ed Sheeran x Heinz advertisement blends humor, authenticity, and cultural relevance, creating a relatable brand story. It connects elite and everyday consumers, showcasing Sheeran’s genuine love for Heinz, amplified by a tattoo and exclusive merchandise. The campaign demonstrates impactful marketing through authentic partnerships and engaging consumer participation.
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The Great Burger Battle: McDonald’s vs. Burger King
The rivalry between McDonald’s and Burger King has captivated audiences for decades, characterized by clever advertising and memorable campaigns. Burger King, the rebellious underdog, creatively challenges McDonald’s through humor and innovation, while McDonald’s focuses on emotional storytelling and consistent branding. This ongoing competition drives remarkable marketing strategies that engage consumers.
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How Nestlé Saved Its Declining Baby Food Category
Nestle Baby Foods dominated 96% of the market, yet faced a decline. Proshanjit Dey’s study delves into Nestle’s revival strategy, emphasizing challenges and interventions. Iron deficiency emerged as a key issue, leading to fortified cereal as a solution. Strategic shifts included nutrition-focused messaging, targeted products, and extended offerings. Nestle’s adaptation highlights the importance of innovation…
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Nutrition Marketing Insights by Proshanjit Dey | Consumer-Centric Approach
The insights from Dr. Reddy’s, Kellogg’s, and Nestlé underscore the importance of a multifaceted approach to nutrition marketing. By understanding consumer behavior, leveraging data, and continuously innovating, these companies have set a benchmark for addressing nutritional challenges effectively.
Jagged with Jasravee, the Marketing Show 