Tag: digital marketing
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Why Behavioural Marketing Outperforms Traditional Ads
Roger Hurni emphasizes that behavioral marketing surpasses traditional advertising by focusing on emotions and customer experience. He illustrates this with DoubleTree’s cookie strategy and insights from movie theaters that prioritize popcorn sales. Ultimately, effective marketing targets motivated customers, simplifies their decision-making, and integrates human insight with technology for impactful results.
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Indian Brand Value: Insights from Kantar’s 2025 Report
In a discussion on India’s brand growth, Soumya Mohanty highlights a significant slowdown in brand value, dropping from 19% to 6%. Key factors include ineffective brand differentiation and consumer relevance. Successful brands like Zomato exemplify resilience through innovation and emotional engagement, while marketers are urged to prioritize value creation over mere valuations.
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Finding Whitespace Growth with AI
Jasravee Kaur Chandra discusses the concept of whitespace thinking in growth strategies, urging brands to avoid direct competition. By focusing on light buyers and identifying barriers, brands can uncover unique opportunities for growth. AI is presented as a crucial tool for accelerating this process, enabling quicker diagnosis and innovative expansion.
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Essential Branding Tips for Every Business
Ambi Parameswaran asserts that branding is crucial for all entrepreneurs, not just large corporations. He emphasizes managing existing brand identities, leveraging packaging, and focusing on top products. Success stories highlight strategic local marketing and dual approaches in sales. Lastly, marketers should embrace AI and innovative strategies to elevate branding efforts effectively.
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Why Human Insight Beats AI in Emotional Marketing
The discussion emphasizes the distinction between data-driven insights and human emotional truths in marketing. While AI excels at data analysis, it lacks the ability to understand deeper emotional tensions. Authentic insights, derived from real human experiences, fuel impactful campaigns and resonate culturally, ultimately driving creativity and brand connection.
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Lenskart: Redefining Eyewear and Identity in India
Lenskart revolutionized eyewear in India by shifting perceptions from stigma to style. Instead of simply correcting vision, it positioned eyewear as a tool for self-expression and identity exploration. Through innovative digital solutions, Lenskart empowered consumers to experiment with their look, reflecting their dynamic identities in a culturally relevant context.
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The Future of Brands: Insights from Santosh Desai
This masterclass by Santosh Desai explores the intricate relationships between branding, culture, technology, and change. It delves into the future, specifically within the Indian context. It offers insights into navigating the evolving landscape and understanding the forces shaping India’s future We’re living in wild times. Technology’s flipping everything we know upside down, and brands? They’re…
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The Power of Insight in Modern Branding
In this video Jasravee Kaur Chandra explains why Brand Insight can be a competitive advantage in the world of AI. ❝Insight Isn’t Data—It’s Desire❞ Let’s begin with a truth bomb: “Insights don’t come with decimal points.” You’ve probably sat in meetings flooded with charts and data. Numbers are comforting—but they often deceive. Just because 75%…
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Understanding Value vs. Price in Consumer Choices
Melina Palmer, an applied behavioral economist, emphasizes that purchasing decisions are primarily driven by subconscious factors rather than logical reasoning. Brands should focus on emotional connections, avoid price reductions as a default strategy, and clearly define their value proposition. Consistency, choice architecture, and understanding customer motivations are crucial for successful marketing.
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Crafting a Memorable Brand Identity: Key Strategies
Building a brand is a meticulous process that involves a strong identity, effective naming, and strategic execution. This includes understanding legalities, emotional connections, and utilizing visual and auditory elements. Trends like minimalism and AI’s role are significant, emphasizing consistency and authenticity in branding to ensure lasting success and customer engagement.
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Avoiding Brand Transgressions: Key Lessons Learned
Brand transgressions can severely damage a company’s reputation and trust. These missteps, intentional or unintentional, highlight the importance of ethical behavior and accountability. Case studies of Starbucks, Boeing, and Tylenol reveal valuable lessons on crisis management. Businesses should proactively establish ethical frameworks and respond swiftly to mitigate risks and restore trust.
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The Like Trap : Why Immersion Drives Impact & Likability Doesn’t
Traditional measures of ad effectiveness, such as self-reported liking, have proven to be unreliable indicators of success. Enter the concept of “immersion” — a neuro-scientific approach that reveals the true power of an ad to engage and influence its audience. While traditional metrics like “likability” may not always correlate with actual ad performance, immersion, which…
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Gen Z : Decoding The Disrupters
Gen Z’s life vision, influences, and festive rituals reflect their unique approach to navigating the modern world. They emphasize authenticity, individuality, and meaningful experiences, which shape their preferences and behaviours. Understanding these traits is crucial for connecting with this dynamic generation, whether through media, brands, or cultural practices. As Gen Z continues to redefine norms…
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Journey from Attention to Impact – Immersion Playbook for Customer Transformation
Dr. Zak shares his findings on how immersion can be used to create better ads, improve training and education, and even enhance personal well-being. He advocates creating immersive experiences that evoke strong emotions and leave a lasting impact on viewers, rather than relying on traditional advertising methods that focus on conscious perception.
Jagged with Jasravee, the Marketing Show 