Tag: Customer Experience
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Winning Indian Weddings: Tanishq’s Marketing Mastery
Tanishq, under MD C K Venkataraman, transformed from an outsider to a beloved Indian jewellery brand by blending traditional styles with innovative marketing and customer engagement strategies. Key innovations included gold purity testing and a generous exchange policy, driving growth. They personalized interactions and celebrated cultural traditions, successfully winning Indian weddings.
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Lenskart: Redefining Eyewear and Identity in India
Lenskart revolutionized eyewear in India by shifting perceptions from stigma to style. Instead of simply correcting vision, it positioned eyewear as a tool for self-expression and identity exploration. Through innovative digital solutions, Lenskart empowered consumers to experiment with their look, reflecting their dynamic identities in a culturally relevant context.
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The Great Burger Battle: McDonald’s vs. Burger King
The rivalry between McDonald’s and Burger King has captivated audiences for decades, characterized by clever advertising and memorable campaigns. Burger King, the rebellious underdog, creatively challenges McDonald’s through humor and innovation, while McDonald’s focuses on emotional storytelling and consistent branding. This ongoing competition drives remarkable marketing strategies that engage consumers.
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The Like Trap : Why Immersion Drives Impact & Likability Doesn’t
Traditional measures of ad effectiveness, such as self-reported liking, have proven to be unreliable indicators of success. Enter the concept of “immersion” — a neuro-scientific approach that reveals the true power of an ad to engage and influence its audience. While traditional metrics like “likability” may not always correlate with actual ad performance, immersion, which…
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Journey from Attention to Impact – Immersion Playbook for Customer Transformation
Dr. Zak shares his findings on how immersion can be used to create better ads, improve training and education, and even enhance personal well-being. He advocates creating immersive experiences that evoke strong emotions and leave a lasting impact on viewers, rather than relying on traditional advertising methods that focus on conscious perception.
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What Role Does the “5 WHY” Technique Play in Uncovering Consumer Motivations?
In a world inundated with data, where information is readily available at our fingertips, it’s become increasingly challenging to decipher the underlying motivations of consumers. The “what” may seem straightforward, but understanding the “why” is the key to unlocking consumer behaviour .
Jagged with Jasravee, the Marketing Show 