Tag: content marketing

• December 20, 2025

  Why Behavioural Marketing Outperforms Traditional Ads

  

  Roger Hurni emphasizes that behavioral marketing surpasses traditional advertising by focusing on emotions and customer experience. He illustrates this with DoubleTree’s cookie strategy and insights from movie theaters that prioritize popcorn sales. Ultimately, effective marketing targets motivated customers, simplifies their decision-making, and integrates human insight with technology for impactful results.
• August 11, 2025

  Essential Branding Tips for Every Business

  

  Ambi Parameswaran asserts that branding is crucial for all entrepreneurs, not just large corporations. He emphasizes managing existing brand identities, leveraging packaging, and focusing on top products. Success stories highlight strategic local marketing and dual approaches in sales. Lastly, marketers should embrace AI and innovative strategies to elevate branding efforts effectively.
• July 28, 2025

  Empowering India: The Nykaa Beauty Revolution

  

  Nykaa revolutionized beauty in India by connecting real women with makeup guidance and community support. Unlike traditional brands focused on unattainable ideals, Nykaa emphasized education and empowerment through tutorials. Its community-driven approach fostered confidence, making beauty accessible and relatable, allowing consumers to become the stars of their own lives.
• May 7, 2025

  The Power of Insight in Modern Branding

  

  In this video Jasravee Kaur Chandra explains why Brand Insight can be a competitive advantage in the world of AI. ❝Insight Isn’t Data—It’s Desire❞ Let’s begin with a truth bomb: “Insights don’t come with decimal points.” You’ve probably sat in meetings flooded with charts and data. Numbers are comforting—but they often deceive. Just because 75%…
• April 18, 2024

  Do You Want More Customers, Sales, Satisfaction ? Start with a Clear Message

  In a world inundated with information, communication is key. But what if your message gets lost in the noise? What if your audience fails to perceive, understand, or act upon what you’re trying to convey? In the midst of this chaos, clarity emerges as the beacon guiding us toward effective communication. Let’s delve into the…
• January 30, 2024

  Purna Virji on How do  you milk your big idea for all its worth?

  Purna Virji believed that repurposing content is a key strategy to make the most out of a big idea, allowing it to take on different forms and reach different audiences.
• January 18, 2024

  Purna Virji on High-Impact Content Marketing – Make Your Content Intentional, Engaging and Effective

  As you embark on the content marketing journey, remember that understanding your audience, aligning with business goals, and overcoming objections are the cornerstones of a successful strategy.
• October 18, 2023

  Marketing Excellence Using Laddering, Content that Converts, Mix of Lead & Demand Generation

  Marketing effectiveness is discussed in this conversation focusing on the importance of laddering, content creation, and the difference between lead generation and demand generation.
• May 15, 2023

  Power of User-Generated Content Marketing: Lessons from The New York Times

  Melanie talks about her experience with New York Times as a brand that had successfully navigated the challenges of UGC marketing. When NYT wanted to build the digital footprints of their print product, they identified an organic behaviour that was already happening on Instagram – people posting pictures of their newspaper.
• April 22, 2023

  What is the ‘C’ Word that Elevates Content and Marketing from Good to Great?

  When it comes to creating great content and marketing campaigns, many businesses may feel intimidated or unsure of where to start. However, according to marketing expert Doug Kessler, there is one secret ingredient that can make all the difference: CONFIDENCE.