Tag: consumer psychology
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Understanding Value vs. Price in Consumer Choices
Melina Palmer, an applied behavioral economist, emphasizes that purchasing decisions are primarily driven by subconscious factors rather than logical reasoning. Brands should focus on emotional connections, avoid price reductions as a default strategy, and clearly define their value proposition. Consistency, choice architecture, and understanding customer motivations are crucial for successful marketing.
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The Intersection of Gender and Consumer Trends in India
Alpana Parida discusses the evolution of brands like Nykaa, Tanishq, and Tiivra in India, focusing on their adaptation to shifting consumer preferences tied to changing masculinity and female empowerment. The conversation emphasizes branding, storytelling, and design strategies aimed at resonating with diverse audiences and reflects modern consumers’ quest for authenticity and identity.
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Understanding Spending Styles in Relationships
In this podcast Dr. Rick explores different spending styles, the impact on relationships, and how couples can communicate and manage their finances. He highlights the importance of understanding each other’s perspectives and finding a balance between shared and individual spending. The conversation delves into practical tips for managing money in relationships. It also offers advice…
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The Like Trap : Why Immersion Drives Impact & Likability Doesn’t
Traditional measures of ad effectiveness, such as self-reported liking, have proven to be unreliable indicators of success. Enter the concept of “immersion” — a neuro-scientific approach that reveals the true power of an ad to engage and influence its audience. While traditional metrics like “likability” may not always correlate with actual ad performance, immersion, which…
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How Toyota Outsmarted Honda in Hybrid Car Marketing
Toyota’s triumph over Honda in the realm of green car marketing which serves as a valuable lesson in understanding target audiences, effective signaling, and the power of innovation.
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Mixed Signals: When Incentives Speak Louder Than Words
Incentives play a crucial role in shaping human behaviour. However, it’s not just about the rewards themselves; it’s about the signals they send. In this fascinating conversation with Professor Uri Gneezy we explore the concept of mixed signals in incentives. We learn how the messages conveyed can have a profound impact on our actions and…
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Cognitive Biases that Effect Decision Making – Maslow’s Hammer & Bike-Shedding
‘If your only tool is a hammer then every problem looks like a nail’ Andrea Belk Olson talks about how biases like these affect our decision making as marketers, teams and people.
Jagged with Jasravee, the Marketing Show 