Tag: consumer behavior

• May 22, 2025

  Lenskart: Redefining Eyewear and Identity in India

  

  Lenskart revolutionized eyewear in India by shifting perceptions from stigma to style. Instead of simply correcting vision, it positioned eyewear as a tool for self-expression and identity exploration. Through innovative digital solutions, Lenskart empowered consumers to experiment with their look, reflecting their dynamic identities in a culturally relevant context.
• May 19, 2025

  The Future of Brands: Insights from Santosh Desai

  

  This masterclass by Santosh Desai explores the intricate relationships between branding, culture, technology, and change. It delves into the future, specifically within the Indian context. It offers insights into navigating the evolving landscape and understanding the forces shaping India’s future We’re living in wild times. Technology’s flipping everything we know upside down, and brands? They’re…
• September 19, 2024

  The Great Burger Battle: McDonald’s vs. Burger King

  

  The rivalry between McDonald’s and Burger King has captivated audiences for decades, characterized by clever advertising and memorable campaigns. Burger King, the rebellious underdog, creatively challenges McDonald’s through humor and innovation, while McDonald’s focuses on emotional storytelling and consistent branding. This ongoing competition drives remarkable marketing strategies that engage consumers.
• September 2, 2024

  The Psychology of Pricing: The Impact of Storytelling

  

  The art of pricing is much more than just a mathematical calculation—it’s a blend of storytelling, psychology, and consumer perception. Whether you’re selling a luxury car or a bar of soap, the narrative you build around your product can make a significant difference in how much consumers are willing to pay. By understanding the power…
• April 25, 2024

  How Neuro Pricing Hacks Your Brain to Buy (and Sell) Smarter

  Neuro pricing is a rapidly evolving field with immense potential to revolutionize the way businesses approach pricing
• March 6, 2024

  Why Does Paying for Dinner Feel Better Than Paying for Parking?

  Uri Gneezy discusses how mental accounting affects our perception of incentives, making some incentives feel more significant than others.  The Quirks of Mental Accounting:* Mental accounting dictates that not all expenses are perceived equally.* Paying for dinner might feel less painful than paying for parking, despite similar costs.* Our perception of expenses is influenced by…
• August 21, 2023

  How did Nestle’s corporate brand campaign transform the way mothers approach nutrition? 

  Nestle’s “Ask Nestle” campaign showcases the power of purpose-driven corporate branding. By empowering mothers and bridging the nutrition knowledge gap, Nestle has revolutionized nutrition education.
• June 29, 2023

  How Toyota Outsmarted Honda in Hybrid Car Marketing 

  Toyota’s triumph over Honda in the realm of green car marketing which serves as a valuable lesson in understanding target audiences, effective signaling, and the power of innovation. 
• May 2, 2023

  Predictive Analytics or Deeper Insights :Which is the Key to Marketing Success?

  The What revolution, which answers the question “What are people doing,” has revolutionized how companies understand consumer behavior. Shourav believes this revolution will continue to grow and become more accurate and predictive. However, he notes that companies must also focus on the “Why” revolution, which involves interpreting data to gain insights into consumer behaviour.
• December 23, 2022

  Cognitive Biases that Effect Decision Making – Maslow’s Hammer & Bike-Shedding

  ‘If your only tool is a hammer then every problem looks like a nail’ Andrea Belk Olson talks about how biases like these affect our decision making as marketers, teams and people.