Tag: branding
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The Power of Branding in B2B: Lessons from Thermax
B2B marketers often overlook branding, as seen in Thermax Limited’s initial reluctance to rebrand due to negative feedback. However, proper market research revealed positive consumer perceptions. Following this, Thermax successfully rebranded, enhancing internal and external beliefs about their brand, demonstrating that effective branding drives growth in B2B markets.
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Essential Branding Tips for Every Business
Ambi Parameswaran asserts that branding is crucial for all entrepreneurs, not just large corporations. He emphasizes managing existing brand identities, leveraging packaging, and focusing on top products. Success stories highlight strategic local marketing and dual approaches in sales. Lastly, marketers should embrace AI and innovative strategies to elevate branding efforts effectively.
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Lenskart: Redefining Eyewear and Identity in India
Lenskart revolutionized eyewear in India by shifting perceptions from stigma to style. Instead of simply correcting vision, it positioned eyewear as a tool for self-expression and identity exploration. Through innovative digital solutions, Lenskart empowered consumers to experiment with their look, reflecting their dynamic identities in a culturally relevant context.
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The Future of Brands: Insights from Santosh Desai
This masterclass by Santosh Desai explores the intricate relationships between branding, culture, technology, and change. It delves into the future, specifically within the Indian context. It offers insights into navigating the evolving landscape and understanding the forces shaping India’s future We’re living in wild times. Technology’s flipping everything we know upside down, and brands? They’re…
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Understanding Value vs. Price in Consumer Choices
Melina Palmer, an applied behavioral economist, emphasizes that purchasing decisions are primarily driven by subconscious factors rather than logical reasoning. Brands should focus on emotional connections, avoid price reductions as a default strategy, and clearly define their value proposition. Consistency, choice architecture, and understanding customer motivations are crucial for successful marketing.
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The Intersection of Gender and Consumer Trends in India
Alpana Parida discusses the evolution of brands like Nykaa, Tanishq, and Tiivra in India, focusing on their adaptation to shifting consumer preferences tied to changing masculinity and female empowerment. The conversation emphasizes branding, storytelling, and design strategies aimed at resonating with diverse audiences and reflects modern consumers’ quest for authenticity and identity.
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Reimagining Insurance: A Launchpad for Small Business Success
Next Insurance aims to transform small business insurance from a burden into a catalyst for success. By understanding entrepreneurs’ needs, they repositioned insurance as a growth enabler rather than a necessary evil. Their strategy includes impactful messaging, a modern visual identity, and a focus on empowering business owners to take risks and achieve their dreams.
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Crafting a Memorable Brand Identity: Key Strategies
Building a brand is a meticulous process that involves a strong identity, effective naming, and strategic execution. This includes understanding legalities, emotional connections, and utilizing visual and auditory elements. Trends like minimalism and AI’s role are significant, emphasizing consistency and authenticity in branding to ensure lasting success and customer engagement.
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The Psychology of Pricing: The Impact of Storytelling
The art of pricing is much more than just a mathematical calculation—it’s a blend of storytelling, psychology, and consumer perception. Whether you’re selling a luxury car or a bar of soap, the narrative you build around your product can make a significant difference in how much consumers are willing to pay. By understanding the power…
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The Like Trap : Why Immersion Drives Impact & Likability Doesn’t
Traditional measures of ad effectiveness, such as self-reported liking, have proven to be unreliable indicators of success. Enter the concept of “immersion” — a neuro-scientific approach that reveals the true power of an ad to engage and influence its audience. While traditional metrics like “likability” may not always correlate with actual ad performance, immersion, which…
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Is Embracing Authenticity the New Definition of Beauty? Insights from Dove’s Reverse Selfie Campaign
Dove’s innovative Reverse Selfie Campaign aimed to challenge the idea of picture-perfect beauty and empower individuals by exposing the impact of photo-editing on self-image. By encouraging users to question idealized images, Dove took a bold step towards redefining beauty norms and promoting self-acceptance
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Should we do Brand Extensions or Launch New Brands in New Spaces ?
Arindam Som shares his experience at GSK, where he used market research to answer the above question for many new innovations. Arindam believes that the conventional approach is that we intend to maximize the usage of our current assets and current brands. So one of the question for exploratory research while looking at innovation is…
Jagged with Jasravee, the Marketing Show 