Tag: Authenticity
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Why Human Insight Beats AI in Emotional Marketing
The discussion emphasizes the distinction between data-driven insights and human emotional truths in marketing. While AI excels at data analysis, it lacks the ability to understand deeper emotional tensions. Authentic insights, derived from real human experiences, fuel impactful campaigns and resonate culturally, ultimately driving creativity and brand connection.
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The Art of Advocacy: Storytelling for Impact
Advocacy transcends slogans, rooted in authentic storytelling that compels action. Brands must communicate their genuine purpose to engage audiences, especially Gen Z, who value authenticity and impact. Community-building requires collaboration beyond tribalism. Michael Sheldrick’s eight-step playbook emphasizes defining goals, tailoring messages, and celebrating progress to foster meaningful change.
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The Future of Brands: Insights from Santosh Desai
This masterclass by Santosh Desai explores the intricate relationships between branding, culture, technology, and change. It delves into the future, specifically within the Indian context. It offers insights into navigating the evolving landscape and understanding the forces shaping India’s future We’re living in wild times. Technology’s flipping everything we know upside down, and brands? They’re…
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Lessons from the Tylenol Crisis: Leadership Insights
In today’s age of instant information, managing a corporate crisis is more crucial than ever. Yet, one of the most instructive examples of leadership during a crisis happened long before the era of social media. In 1982, Johnson & Johnson faced the tragic deaths of several consumers due to cyanide-laced Tylenol capsules. The parent company…
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Avoiding Brand Transgressions: Key Lessons Learned
Brand transgressions can severely damage a company’s reputation and trust. These missteps, intentional or unintentional, highlight the importance of ethical behavior and accountability. Case studies of Starbucks, Boeing, and Tylenol reveal valuable lessons on crisis management. Businesses should proactively establish ethical frameworks and respond swiftly to mitigate risks and restore trust.
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Gen Z : Decoding The Disrupters
Gen Z’s life vision, influences, and festive rituals reflect their unique approach to navigating the modern world. They emphasize authenticity, individuality, and meaningful experiences, which shape their preferences and behaviours. Understanding these traits is crucial for connecting with this dynamic generation, whether through media, brands, or cultural practices. As Gen Z continues to redefine norms…
Jagged with Jasravee, the Marketing Show 