Tag: ai
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Why Behavioural Marketing Outperforms Traditional Ads
Roger Hurni emphasizes that behavioral marketing surpasses traditional advertising by focusing on emotions and customer experience. He illustrates this with DoubleTree’s cookie strategy and insights from movie theaters that prioritize popcorn sales. Ultimately, effective marketing targets motivated customers, simplifies their decision-making, and integrates human insight with technology for impactful results.
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Finding Whitespace Growth with AI
Jasravee Kaur Chandra discusses the concept of whitespace thinking in growth strategies, urging brands to avoid direct competition. By focusing on light buyers and identifying barriers, brands can uncover unique opportunities for growth. AI is presented as a crucial tool for accelerating this process, enabling quicker diagnosis and innovative expansion.
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AI vs Human: The Future of Market Research
Shobha Prasad emphasizes AI’s efficiency in market research, enabling faster analysis and structured output. However, it risks misleading readers with polished language that may conceal inaccuracies. Balancing AI’s strengths with human qualitative depth is crucial. Recommendations include using AI responsibly, training on prompt engineering, and validating insights to ensure reliability.
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Essential Branding Tips for Every Business
Ambi Parameswaran asserts that branding is crucial for all entrepreneurs, not just large corporations. He emphasizes managing existing brand identities, leveraging packaging, and focusing on top products. Success stories highlight strategic local marketing and dual approaches in sales. Lastly, marketers should embrace AI and innovative strategies to elevate branding efforts effectively.
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Why Human Insight Beats AI in Emotional Marketing
The discussion emphasizes the distinction between data-driven insights and human emotional truths in marketing. While AI excels at data analysis, it lacks the ability to understand deeper emotional tensions. Authentic insights, derived from real human experiences, fuel impactful campaigns and resonate culturally, ultimately driving creativity and brand connection.
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The Future of Brands: Insights from Santosh Desai
This masterclass by Santosh Desai explores the intricate relationships between branding, culture, technology, and change. It delves into the future, specifically within the Indian context. It offers insights into navigating the evolving landscape and understanding the forces shaping India’s future We’re living in wild times. Technology’s flipping everything we know upside down, and brands? They’re…
Jagged with Jasravee, the Marketing Show 