Tag: advertising
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The Power of Branding in B2B: Lessons from Thermax
B2B marketers often overlook branding, as seen in Thermax Limited’s initial reluctance to rebrand due to negative feedback. However, proper market research revealed positive consumer perceptions. Following this, Thermax successfully rebranded, enhancing internal and external beliefs about their brand, demonstrating that effective branding drives growth in B2B markets.
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The Future of Brands: Insights from Santosh Desai
This masterclass by Santosh Desai explores the intricate relationships between branding, culture, technology, and change. It delves into the future, specifically within the Indian context. It offers insights into navigating the evolving landscape and understanding the forces shaping India’s future We’re living in wild times. Technology’s flipping everything we know upside down, and brands? They’re…
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The Intersection of Gender and Consumer Trends in India
Alpana Parida discusses the evolution of brands like Nykaa, Tanishq, and Tiivra in India, focusing on their adaptation to shifting consumer preferences tied to changing masculinity and female empowerment. The conversation emphasizes branding, storytelling, and design strategies aimed at resonating with diverse audiences and reflects modern consumers’ quest for authenticity and identity.
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Michael Jordan’s 2008 Ad: A Lesson in Motivation
The 2008 “Maybe It’s My Fault” commercial featuring Michael Jordan by Wieden+Kennedy New York transcends sports marketing, delivering a powerful message about earning success through hard work. Utilizing pathos and ethos, it inspires viewers, especially young athletes, to adopt a growth mindset and reject excuses, reinforcing the values of perseverance and self-belief.
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Here’s to the Crazy Ones: How Apple’s “Think Different” Campaign Rescued it from Collapse
“Think Different” wasn’t just an ad campaign – it was a manifesto.. The campaign wasn’t just about celebrating Apple’s products; it was about celebrating a mindset. It turned the brand into a symbol for creative empowerment and innovation, resonating with audiences on a deeply emotional level.
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Journey from Attention to Impact – Immersion Playbook for Customer Transformation
Dr. Zak shares his findings on how immersion can be used to create better ads, improve training and education, and even enhance personal well-being. He advocates creating immersive experiences that evoke strong emotions and leave a lasting impact on viewers, rather than relying on traditional advertising methods that focus on conscious perception.
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Can the obsession with ROI limit Apple’s marketing potential ?
Apple’s commitment to billboards reflects a focus on long-term branding, rather than short-term ROI. This strategy may not deliver immediate, quantifiable returns, but it strengthens Apple’s position in the market over time. Apple aims to capture not just market share but mindshare.
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Stan Phelps on How to be a ‘Flawsome’ Brand
How do you make your flaws awesome ? How do you differentiate by ‘Flaunting’ your flaws like Buckley’s Cough Syrup ?
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The Evolution of Marketing Campaigns – Cadbury vs Netflix
How has marketing campaign development has changed from early 2000s to 2020s ? The journey from Cadbury’s ‘Pappu Pass Ho Gaya’ to Netflix ’Suna Kya’
Jagged with Jasravee, the Marketing Show 