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Unmasking Dark Patterns: How Deceptive Design Tricks Can Harm Users
The use of dark patterns is a serious ethical issue. These patterns are designed to exploit users’ vulnerabilities and make them make choices that are not in their best interests. This can have a negative impact on users’ privacy, finances, and even their health.
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Can the obsession with ROI limit Apple’s marketing potential ?
Apple’s commitment to billboards reflects a focus on long-term branding, rather than short-term ROI. This strategy may not deliver immediate, quantifiable returns, but it strengthens Apple’s position in the market over time. Apple aims to capture not just market share but mindshare.
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How did Nestle’s corporate brand campaign transform the way mothers approach nutrition?
Nestle’s “Ask Nestle” campaign showcases the power of purpose-driven corporate branding. By empowering mothers and bridging the nutrition knowledge gap, Nestle has revolutionized nutrition education.
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Rashi Goel on Scaling Consumer Brands : Insights from Nestle, Nescafe, Lakme, Closeup, Amazon etc.
In this conversation with Rashi Goel, a battle-tested marketeer, we embark on a quest to explore the world of consumer brands and scaling them through innovative strategies. Join us on a journey through insightful musings from thought-provoking conversations, touching upon diverse brands like Nestle, Nescafe, Lakme, Closeup, and even Amazon. Some of the areas covered…
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Professor Peter Fader on Leveraging CLV and a Customer Base Audit to Achieve Customer Centricity
In today’s fiercely competitive business landscape, customer centricity has become more than just a buzzword; it’s a strategic imperative for success. However, achieving true customer-centricity requires more than just platitudes and feel-good slogans. In this conversation with Professor Peter Fader , we will delve into the dynamic concepts of Customer Lifetime Value (CLV) and the…
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How Toyota Outsmarted Honda in Hybrid Car Marketing
Toyota’s triumph over Honda in the realm of green car marketing which serves as a valuable lesson in understanding target audiences, effective signaling, and the power of innovation.
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Mixed Signals: When Incentives Speak Louder Than Words
Incentives play a crucial role in shaping human behaviour. However, it’s not just about the rewards themselves; it’s about the signals they send. In this fascinating conversation with Professor Uri Gneezy we explore the concept of mixed signals in incentives. We learn how the messages conveyed can have a profound impact on our actions and…
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Is Embracing Authenticity the New Definition of Beauty? Insights from Dove’s Reverse Selfie Campaign
Dove’s innovative Reverse Selfie Campaign aimed to challenge the idea of picture-perfect beauty and empower individuals by exposing the impact of photo-editing on self-image. By encouraging users to question idealized images, Dove took a bold step towards redefining beauty norms and promoting self-acceptance
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How did Dove’s Reverse Selfie Campaign Use the Anti-Hero Archetype ?
Innovative and relatable approaches is essential to capture the attention of consumers. Traditional marketing strategies often rely on portraying flawless heroes and idealized beauty, but there’s a rising trend that challenges this approach. Enter the era of anti-heroes, villains, and saviours. In this conversation, Emmanuel Probst explores how these unconventional archetypes are revolutionizing marketing, with…
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B2B Marketing: Aligning Strategy, Tactics, and Messaging for Success
In the world of B2B marketing, the alignment of business strategy, marketing tactics, and messaging is crucial for achieving success. It requires a deep understanding of the company’s objectives, effective communication both internally and externally, and a strategic approach to crafting compelling messages. In this blog post, we will explore the importance of aligning these…
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Power of User-Generated Content Marketing: Lessons from The New York Times
Melanie talks about her experience with New York Times as a brand that had successfully navigated the challenges of UGC marketing. When NYT wanted to build the digital footprints of their print product, they identified an organic behaviour that was already happening on Instagram – people posting pictures of their newspaper.
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Jagged with Jasravee, the Marketing Show 