Jagged with Jasravee, the Marketing Show

April 25, 2024

How Neuro Pricing Hacks Your Brain to Buy (and Sell) Smarter

Neuro pricing is a rapidly evolving field with immense potential to revolutionize the way businesses approach pricing
April 18, 2024

Do You Want More Customers, Sales, Satisfaction ? Start with a Clear Message

In a world inundated with information, communication is key. But what if your message gets lost in the noise? What if your audience fails to perceive, understand, or act upon what you’re trying to convey? In the midst of this chaos, clarity emerges as the beacon guiding us toward effective communication. Let’s delve into the…
April 3, 2024

Are Subcategories the Ultimate Growth Hack? Key to Market Dominance? Game-Changer Your Business Needs?

In today’s cutthroat business landscape, achieving sustainable growth can feel like chasing the Holy Grail. You hear endless talk about marketing tactics and product launches, but something crucial often gets overlooked: subcategories. David Aaker, a marketing legend, flips the script. He argues that the key to explosive growth lies not in generic marketing claims, but…
March 21, 2024

Art & Science of Crafting Memorable Experience

Creating memorable experiences is both an art and a science. It requires a delicate balance of creativity, strategic planning, and understanding human psychology. W’ll explore the insights shared in a thought-provoking conversation about the intricacies of crafting unforgettable moments. Standing Out in a World of Distractions In today’s fast-paced world, attention is a scarce commodity,…
March 20, 2024

Are Insights Overrated? #ShareTheLoad Prefers Confessions.

Suraja Kishore shares his learnings from a campaign has evolved over the years, sparking conversations and challenging societal norms. It began by questioning why laundry is solely associated with women According to Suraja, the Ariel detergent campaign, #ShareTheLoad, has successfully attracted 40 million new consumers over last seven years by challenging traditional gender roles and…
March 6, 2024

Why Does Paying for Dinner Feel Better Than Paying for Parking?

Uri Gneezy discusses how mental accounting affects our perception of incentives, making some incentives feel more significant than others. The Quirks of Mental Accounting:* Mental accounting dictates that not all expenses are perceived equally.* Paying for dinner might feel less painful than paying for parking, despite similar costs.* Our perception of expenses is influenced by…
February 16, 2024

Think You Know Customer Lifetime Value? Think Again, Says Professor Peter Fader

Look no further than customer lifetime value (CLTV), the ultimate metric for understanding your customers’ long-term worth. But beware, CLTV isn’t a one-size-fits-all solution. In this blog post, we’ll bust common myths and unveil the secrets to calculating CLTV effectively, drawing insights from marketing guru Peter Fader.
February 14, 2024

Suraja Kishore on Building Iconic Campaigns & Inspiring Culture

Suraja Kishore provides a glimpse into the thinking behind iconic campaigns for Ariel’s ‘Share the Load’ and Idea’s ‘What an Idea Sirji’. He discusses his view on leadership and the importance of nurturing a culture that inspires change.
January 30, 2024

Purna Virji on How do you milk your big idea for all its worth?

Purna Virji believed that repurposing content is a key strategy to make the most out of a big idea, allowing it to take on different forms and reach different audiences.
January 18, 2024

Purna Virji on High-Impact Content Marketing – Make Your Content Intentional, Engaging and Effective

As you embark on the content marketing journey, remember that understanding your audience, aligning with business goals, and overcoming objections are the cornerstones of a successful strategy.
October 26, 2023

What Role Does the “5 WHY” Technique Play in Uncovering Consumer Motivations?

In a world inundated with data, where information is readily available at our fingertips, it’s become increasingly challenging to decipher the underlying motivations of consumers. The “what” may seem straightforward, but understanding the “why” is the key to unlocking consumer behaviour .
October 20, 2023

Spray More, Get More ! Makes Sense ?? Brand Evolution of Axe from Objectification to Empowerment

The Axe Effect of the 2000s, with its objectification and perpetuation of stereotypes, is now firmly in the past. Axe has evolved beyond being a mere fragrance; it has become a symbol of empowerment and respect. It stands as a testament to the power of public perception and the potential for meaningful change in the…
October 18, 2023

Marketing Excellence Using Laddering, Content that Converts, Mix of Lead & Demand Generation

Marketing effectiveness is discussed in this conversation focusing on the importance of laddering, content creation, and the difference between lead generation and demand generation.
October 16, 2023

How Did Doritos Harness User-Generated Content to Revolutionize Super Bowl Advertising?

Doritos, the iconic tortilla chip brand, has enjoyed immense success in the world of advertising. But what is the secret behind Doritos’ Super Bowl ad triumphs?
September 29, 2023

How to Guard Your Mind from Manipulation by Media, Advertisers, Vested Interests etc.

In an age where information flows relentlessly, guarding your mind from manipulation is crucial. Developing immunity through awareness, limiting exposure, understanding the power of visuals, and staying conscious of your mental state are your shields. Intellectual humility is your sword, enabling you to cut through the noise and misinformation.

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