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Avoiding Brand Transgressions: Key Lessons Learned
Brand transgressions can severely damage a company’s reputation and trust. These missteps, intentional or unintentional, highlight the importance of ethical behavior and accountability. Case studies of Starbucks, Boeing, and Tylenol reveal valuable lessons on crisis management. Businesses should proactively establish ethical frameworks and respond swiftly to mitigate risks and restore trust.
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Is “Dream Crazier” Nike’s Most Impactful Campaign Yet?
Nike’s “Dream Crazier” campaign, narrated by Serena Williams, celebrated women in sports and challenged stereotypes. Launched during the 2019 Oscars, it connected emotionally with audiences and sparked global conversations about gender equality. The campaign achieved over 100 million views and won prestigious awards, reinforcing Nike’s commitment to empowerment and social justice.
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The Great Burger Battle: McDonald’s vs. Burger King
The rivalry between McDonald’s and Burger King has captivated audiences for decades, characterized by clever advertising and memorable campaigns. Burger King, the rebellious underdog, creatively challenges McDonald’s through humor and innovation, while McDonald’s focuses on emotional storytelling and consistent branding. This ongoing competition drives remarkable marketing strategies that engage consumers.
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Here’s to the Crazy Ones: How Apple’s “Think Different” Campaign Rescued it from Collapse
“Think Different” wasn’t just an ad campaign – it was a manifesto.. The campaign wasn’t just about celebrating Apple’s products; it was about celebrating a mindset. It turned the brand into a symbol for creative empowerment and innovation, resonating with audiences on a deeply emotional level.
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The Psychology of Pricing: The Impact of Storytelling
The art of pricing is much more than just a mathematical calculation—it’s a blend of storytelling, psychology, and consumer perception. Whether you’re selling a luxury car or a bar of soap, the narrative you build around your product can make a significant difference in how much consumers are willing to pay. By understanding the power…
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Rob It To Get It -Could You Outrun an Olympian for a Free Pair of Sneakers?
Olympian Mickael Zeze chased down customers at Distance’s “Rob It To Get It” event in Paris, where speed determined if you could keep stolen sneakers. Distance reminded us that sportswear isn’t just about looking cool—it’s about performance, grit, and a bit of fun!
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Why Are 45% of Girls Quitting Sports by Age 14?
In today’s world, sports aren’t just about winning trophies or breaking records; they’re about building confidence, learning resilience, and fostering self-esteem. Yet, a shocking statistic reveals that 45% of girls drop out of sports by the age of 14 due to low body confidence. Dove’s latest campaign, “Hard Knocks,” which aired during Super Bowl LVIII,…
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How Did #LikeAGirl Go from Insult to Inspiration?
Karuna Rawal talks about her celebrated “Like a Girl” campaign for Always that aimed to challenge the negative stereotype associated with the phrase “like a girl.” It shifted the brand from a functional product to one that understood and empowered young women. In the advertising world, few campaigns have resonated as deeply and broadly as…
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Is “After-Dinner Dinner” the Solution to Your Fine Dining Frustration? -All Time Best Promotions Series
In a world where gourmet dining often means tiny, beautifully plated bites, McDonald’s has cleverly positioned itself as the hero for anyone left hungry after an expensive, unsatisfying meal. With their campaign, “After-Dinner Dinner,” the fast-food giant plays on the universal frustration of leaving a fancy restaurant still hungry.
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How Nature’s Fynd Marketed NASA’s Incredible Yellowstone Fungus
Karuna, an entrepreneurial brand builder, shares her journey with Nature’s Fynd, a company that developed a new protein source from a unique fungus discovered in Yellowstone National Park. She discusses the brand’s launch strategy, emphasizing taste, health benefits, and sustainability, while also addressing the challenges of changing consumer habits and the future of the alternative…
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The Like Trap : Why Immersion Drives Impact & Likability Doesn’t
Traditional measures of ad effectiveness, such as self-reported liking, have proven to be unreliable indicators of success. Enter the concept of “immersion” — a neuro-scientific approach that reveals the true power of an ad to engage and influence its audience. While traditional metrics like “likability” may not always correlate with actual ad performance, immersion, which…
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Gen Z : Decoding The Disrupters
Gen Z’s life vision, influences, and festive rituals reflect their unique approach to navigating the modern world. They emphasize authenticity, individuality, and meaningful experiences, which shape their preferences and behaviours. Understanding these traits is crucial for connecting with this dynamic generation, whether through media, brands, or cultural practices. As Gen Z continues to redefine norms…
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Journey from Attention to Impact – Immersion Playbook for Customer Transformation
Dr. Zak shares his findings on how immersion can be used to create better ads, improve training and education, and even enhance personal well-being. He advocates creating immersive experiences that evoke strong emotions and leave a lasting impact on viewers, rather than relying on traditional advertising methods that focus on conscious perception.
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How Nestlé Saved Its Declining Baby Food Category
Nestle Baby Foods dominated 96% of the market, yet faced a decline. Proshanjit Dey’s study delves into Nestle’s revival strategy, emphasizing challenges and interventions. Iron deficiency emerged as a key issue, leading to fortified cereal as a solution. Strategic shifts included nutrition-focused messaging, targeted products, and extended offerings. Nestle’s adaptation highlights the importance of innovation…
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Nutrition Marketing Insights by Proshanjit Dey | Consumer-Centric Approach
The insights from Dr. Reddy’s, Kellogg’s, and Nestlé underscore the importance of a multifaceted approach to nutrition marketing. By understanding consumer behavior, leveraging data, and continuously innovating, these companies have set a benchmark for addressing nutritional challenges effectively.
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Jagged with Jasravee, the Marketing Show 