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Winning Indian Weddings: Tanishq’s Marketing Mastery
Tanishq, under MD C K Venkataraman, transformed from an outsider to a beloved Indian jewellery brand by blending traditional styles with innovative marketing and customer engagement strategies. Key innovations included gold purity testing and a generous exchange policy, driving growth. They personalized interactions and celebrated cultural traditions, successfully winning Indian weddings.
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Lenskart: Redefining Eyewear and Identity in India
Lenskart revolutionized eyewear in India by shifting perceptions from stigma to style. Instead of simply correcting vision, it positioned eyewear as a tool for self-expression and identity exploration. Through innovative digital solutions, Lenskart empowered consumers to experiment with their look, reflecting their dynamic identities in a culturally relevant context.
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The Future of Brands: Insights from Santosh Desai
This masterclass by Santosh Desai explores the intricate relationships between branding, culture, technology, and change. It delves into the future, specifically within the Indian context. It offers insights into navigating the evolving landscape and understanding the forces shaping India’s future We’re living in wild times. Technology’s flipping everything we know upside down, and brands? They’re…
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The Power of Insight in Modern Branding
In this video Jasravee Kaur Chandra explains why Brand Insight can be a competitive advantage in the world of AI. ❝Insight Isn’t Data—It’s Desire❞ Let’s begin with a truth bomb: “Insights don’t come with decimal points.” You’ve probably sat in meetings flooded with charts and data. Numbers are comforting—but they often deceive. Just because 75%…
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They Never Really Leave
The author recalls being uprooted by the 1984 riots and credits Principal Virdi’s quiet support for her growth. Through that encouragement, she flourished academically and creatively. Mrs. Virdi’s passing underscored how genuine belief becomes a lifelong source of strength. True belief takes root unseen, nourishing you even in the hardest times. This is a tribute…
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Building Reserves: Cultivating Life’s Essentials
The author reflects on the concept of reserves in various aspects of life, including health, emotions, and resources. She laments the loss of mindful consumption, emphasising the need for self-restraint and future-oriented thinking. Building reserves is portrayed as an act of care and hope amidst a society fixated on mindless consumption.
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Understanding Value vs. Price in Consumer Choices
Melina Palmer, an applied behavioral economist, emphasizes that purchasing decisions are primarily driven by subconscious factors rather than logical reasoning. Brands should focus on emotional connections, avoid price reductions as a default strategy, and clearly define their value proposition. Consistency, choice architecture, and understanding customer motivations are crucial for successful marketing.
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Understanding Gen Z vs Gen X: A Generational Divide
Jasravee Kaur Chandra discusses the widening generational gap between Gen Z and Gen X. Differences span various areas: parenting styles, information consumption, career paths, work philosophy, financial perspectives, identity definition, and overall life approaches. Gen Z favors flexibility, collaboration, and fluidity, while Gen X leans towards structure and traditional values.
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The Intersection of Gender and Consumer Trends in India
Alpana Parida discusses the evolution of brands like Nykaa, Tanishq, and Tiivra in India, focusing on their adaptation to shifting consumer preferences tied to changing masculinity and female empowerment. The conversation emphasizes branding, storytelling, and design strategies aimed at resonating with diverse audiences and reflects modern consumers’ quest for authenticity and identity.
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Harnessing Generative AI for Business Growth
In this podcast, Yves Boudreau discusses the transformative impact of generative AI, particularly large language models, on businesses, marketing, and brand management. He emphasizes that generative AI facilitates creativity, enhances customer engagement, and enables personalized marketing. However, Boudreau warns of ethical risks and urges businesses to adopt AI responsibly for growth.
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Michael Jordan’s 2008 Ad: A Lesson in Motivation
The 2008 “Maybe It’s My Fault” commercial featuring Michael Jordan by Wieden+Kennedy New York transcends sports marketing, delivering a powerful message about earning success through hard work. Utilizing pathos and ethos, it inspires viewers, especially young athletes, to adopt a growth mindset and reject excuses, reinforcing the values of perseverance and self-belief.
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Humour and Authenticity in Ed Sheeran x Heinz Campaign
The Ed Sheeran x Heinz advertisement blends humor, authenticity, and cultural relevance, creating a relatable brand story. It connects elite and everyday consumers, showcasing Sheeran’s genuine love for Heinz, amplified by a tattoo and exclusive merchandise. The campaign demonstrates impactful marketing through authentic partnerships and engaging consumer participation.
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Powerade’s Pause is Power Campaign: A New Sports Narrative
Powerade’s “Pause is Power” campaign, featuring Simone Biles, challenges the traditional win-at-all-costs mentality in sports. It emphasizes mental health, resilience, and the importance of taking breaks to recharge. The initiative resonates with Gen Z’s values, promoting balance and wellbeing, while inspiring future generations through the powerful narrative of athletes who prioritize self-care.
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Reimagining Insurance: A Launchpad for Small Business Success
Next Insurance aims to transform small business insurance from a burden into a catalyst for success. By understanding entrepreneurs’ needs, they repositioned insurance as a growth enabler rather than a necessary evil. Their strategy includes impactful messaging, a modern visual identity, and a focus on empowering business owners to take risks and achieve their dreams.
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Crafting a Memorable Brand Identity: Key Strategies
Building a brand is a meticulous process that involves a strong identity, effective naming, and strategic execution. This includes understanding legalities, emotional connections, and utilizing visual and auditory elements. Trends like minimalism and AI’s role are significant, emphasizing consistency and authenticity in branding to ensure lasting success and customer engagement.
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Jagged with Jasravee, the Marketing Show 