Category: Videos by Jasravee
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Mastering the CLEAR Framework for AI Strategy
Marketers often misuse AI for quick solutions instead of leveraging its potential for clarity. A strategic approach, highlighted by the CLEAR framework, emphasizes the importance of diagnosis over prescription in brand strategy. Properly utilizing AI can enhance understanding of market needs and improve decision-making, fostering effective branding strategies.
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Why Human Insight Beats AI in Emotional Marketing
The discussion emphasizes the distinction between data-driven insights and human emotional truths in marketing. While AI excels at data analysis, it lacks the ability to understand deeper emotional tensions. Authentic insights, derived from real human experiences, fuel impactful campaigns and resonate culturally, ultimately driving creativity and brand connection.
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The Power of Insight in Modern Branding
In this video Jasravee Kaur Chandra explains why Brand Insight can be a competitive advantage in the world of AI. ❝Insight Isn’t Data—It’s Desire❞ Let’s begin with a truth bomb: “Insights don’t come with decimal points.” You’ve probably sat in meetings flooded with charts and data. Numbers are comforting—but they often deceive. Just because 75%…
Jagged with Jasravee, the Marketing Show 