Category: Jagged With
-
The Like Trap : Why Immersion Drives Impact & Likability Doesn’t
Traditional measures of ad effectiveness, such as self-reported liking, have proven to be unreliable indicators of success. Enter the concept of “immersion” — a neuro-scientific approach that reveals the true power of an ad to engage and influence its audience. While traditional metrics like “likability” may not always correlate with actual ad performance, immersion, which…
-
Journey from Attention to Impact – Immersion Playbook for Customer Transformation
Dr. Zak shares his findings on how immersion can be used to create better ads, improve training and education, and even enhance personal well-being. He advocates creating immersive experiences that evoke strong emotions and leave a lasting impact on viewers, rather than relying on traditional advertising methods that focus on conscious perception.
-
How Nestlé Saved Its Declining Baby Food Category
Nestle Baby Foods dominated 96% of the market, yet faced a decline. Proshanjit Dey’s study delves into Nestle’s revival strategy, emphasizing challenges and interventions. Iron deficiency emerged as a key issue, leading to fortified cereal as a solution. Strategic shifts included nutrition-focused messaging, targeted products, and extended offerings. Nestle’s adaptation highlights the importance of innovation…
-
Nutrition Marketing Insights by Proshanjit Dey | Consumer-Centric Approach
The insights from Dr. Reddy’s, Kellogg’s, and Nestlé underscore the importance of a multifaceted approach to nutrition marketing. By understanding consumer behavior, leveraging data, and continuously innovating, these companies have set a benchmark for addressing nutritional challenges effectively.
-
Are Subcategories the Ultimate Growth Hack? Key to Market Dominance? Game-Changer Your Business Needs?
In today’s cutthroat business landscape, achieving sustainable growth can feel like chasing the Holy Grail. You hear endless talk about marketing tactics and product launches, but something crucial often gets overlooked: subcategories. David Aaker, a marketing legend, flips the script. He argues that the key to explosive growth lies not in generic marketing claims, but…
-
Art & Science of Crafting Memorable Experience
Creating memorable experiences is both an art and a science. It requires a delicate balance of creativity, strategic planning, and understanding human psychology. W’ll explore the insights shared in a thought-provoking conversation about the intricacies of crafting unforgettable moments. Standing Out in a World of Distractions In today’s fast-paced world, attention is a scarce commodity,…
-
Think You Know Customer Lifetime Value? Think Again, Says Professor Peter Fader
Look no further than customer lifetime value (CLTV), the ultimate metric for understanding your customers’ long-term worth. But beware, CLTV isn’t a one-size-fits-all solution. In this blog post, we’ll bust common myths and unveil the secrets to calculating CLTV effectively, drawing insights from marketing guru Peter Fader.
-
What Role Does the “5 WHY” Technique Play in Uncovering Consumer Motivations?
In a world inundated with data, where information is readily available at our fingertips, it’s become increasingly challenging to decipher the underlying motivations of consumers. The “what” may seem straightforward, but understanding the “why” is the key to unlocking consumer behaviour .
Jagged with Jasravee, the Marketing Show 