Category: Jagged With
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Understanding Value vs. Price in Consumer Choices
Melina Palmer, an applied behavioral economist, emphasizes that purchasing decisions are primarily driven by subconscious factors rather than logical reasoning. Brands should focus on emotional connections, avoid price reductions as a default strategy, and clearly define their value proposition. Consistency, choice architecture, and understanding customer motivations are crucial for successful marketing.
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The Intersection of Gender and Consumer Trends in India
Alpana Parida discusses the evolution of brands like Nykaa, Tanishq, and Tiivra in India, focusing on their adaptation to shifting consumer preferences tied to changing masculinity and female empowerment. The conversation emphasizes branding, storytelling, and design strategies aimed at resonating with diverse audiences and reflects modern consumers’ quest for authenticity and identity.
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Harnessing Generative AI for Business Growth
In this podcast, Yves Boudreau discusses the transformative impact of generative AI, particularly large language models, on businesses, marketing, and brand management. He emphasizes that generative AI facilitates creativity, enhances customer engagement, and enables personalized marketing. However, Boudreau warns of ethical risks and urges businesses to adopt AI responsibly for growth.
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Michael Jordan’s 2008 Ad: A Lesson in Motivation
The 2008 “Maybe It’s My Fault” commercial featuring Michael Jordan by Wieden+Kennedy New York transcends sports marketing, delivering a powerful message about earning success through hard work. Utilizing pathos and ethos, it inspires viewers, especially young athletes, to adopt a growth mindset and reject excuses, reinforcing the values of perseverance and self-belief.
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Humour and Authenticity in Ed Sheeran x Heinz Campaign
The Ed Sheeran x Heinz advertisement blends humor, authenticity, and cultural relevance, creating a relatable brand story. It connects elite and everyday consumers, showcasing Sheeran’s genuine love for Heinz, amplified by a tattoo and exclusive merchandise. The campaign demonstrates impactful marketing through authentic partnerships and engaging consumer participation.
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Reimagining Insurance: A Launchpad for Small Business Success
Next Insurance aims to transform small business insurance from a burden into a catalyst for success. By understanding entrepreneurs’ needs, they repositioned insurance as a growth enabler rather than a necessary evil. Their strategy includes impactful messaging, a modern visual identity, and a focus on empowering business owners to take risks and achieve their dreams.
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Crafting a Memorable Brand Identity: Key Strategies
Building a brand is a meticulous process that involves a strong identity, effective naming, and strategic execution. This includes understanding legalities, emotional connections, and utilizing visual and auditory elements. Trends like minimalism and AI’s role are significant, emphasizing consistency and authenticity in branding to ensure lasting success and customer engagement.
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Understanding Spending Styles in Relationships
In this podcast Dr. Rick explores different spending styles, the impact on relationships, and how couples can communicate and manage their finances. He highlights the importance of understanding each other’s perspectives and finding a balance between shared and individual spending. The conversation delves into practical tips for managing money in relationships. It also offers advice…
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Lessons from the Tylenol Crisis: Leadership Insights
In today’s age of instant information, managing a corporate crisis is more crucial than ever. Yet, one of the most instructive examples of leadership during a crisis happened long before the era of social media. In 1982, Johnson & Johnson faced the tragic deaths of several consumers due to cyanide-laced Tylenol capsules. The parent company…
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Avoiding Brand Transgressions: Key Lessons Learned
Brand transgressions can severely damage a company’s reputation and trust. These missteps, intentional or unintentional, highlight the importance of ethical behavior and accountability. Case studies of Starbucks, Boeing, and Tylenol reveal valuable lessons on crisis management. Businesses should proactively establish ethical frameworks and respond swiftly to mitigate risks and restore trust.
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The Psychology of Pricing: The Impact of Storytelling
The art of pricing is much more than just a mathematical calculation—it’s a blend of storytelling, psychology, and consumer perception. Whether you’re selling a luxury car or a bar of soap, the narrative you build around your product can make a significant difference in how much consumers are willing to pay. By understanding the power…
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How Did #LikeAGirl Go from Insult to Inspiration?
Karuna Rawal talks about her celebrated “Like a Girl” campaign for Always that aimed to challenge the negative stereotype associated with the phrase “like a girl.” It shifted the brand from a functional product to one that understood and empowered young women. In the advertising world, few campaigns have resonated as deeply and broadly as…
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How Nature’s Fynd Marketed NASA’s Incredible Yellowstone Fungus
Karuna, an entrepreneurial brand builder, shares her journey with Nature’s Fynd, a company that developed a new protein source from a unique fungus discovered in Yellowstone National Park. She discusses the brand’s launch strategy, emphasizing taste, health benefits, and sustainability, while also addressing the challenges of changing consumer habits and the future of the alternative…
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The Like Trap : Why Immersion Drives Impact & Likability Doesn’t
Traditional measures of ad effectiveness, such as self-reported liking, have proven to be unreliable indicators of success. Enter the concept of “immersion” — a neuro-scientific approach that reveals the true power of an ad to engage and influence its audience. While traditional metrics like “likability” may not always correlate with actual ad performance, immersion, which…
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Journey from Attention to Impact – Immersion Playbook for Customer Transformation
Dr. Zak shares his findings on how immersion can be used to create better ads, improve training and education, and even enhance personal well-being. He advocates creating immersive experiences that evoke strong emotions and leave a lasting impact on viewers, rather than relying on traditional advertising methods that focus on conscious perception.
Jagged with Jasravee, the Marketing Show 