Category: Articles by Jasravee
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Finding Whitespace Growth with AI
Jasravee Kaur Chandra discusses the concept of whitespace thinking in growth strategies, urging brands to avoid direct competition. By focusing on light buyers and identifying barriers, brands can uncover unique opportunities for growth. AI is presented as a crucial tool for accelerating this process, enabling quicker diagnosis and innovative expansion.
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Mastering the CLEAR Framework for AI Strategy
Marketers often misuse AI for quick solutions instead of leveraging its potential for clarity. A strategic approach, highlighted by the CLEAR framework, emphasizes the importance of diagnosis over prescription in brand strategy. Properly utilizing AI can enhance understanding of market needs and improve decision-making, fostering effective branding strategies.
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What Stops Me from Judging
The author reflects on the tendency to label others due to negative interactions, leading to judgment rather than discernment. Through personal growth, they learn to recognize that behaviours stem from deeper wounds and experiences. By reframing their perspective, they choose discernment over judgment, allowing for greater emotional freedom and understanding.
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Why Human Insight Beats AI in Emotional Marketing
The discussion emphasizes the distinction between data-driven insights and human emotional truths in marketing. While AI excels at data analysis, it lacks the ability to understand deeper emotional tensions. Authentic insights, derived from real human experiences, fuel impactful campaigns and resonate culturally, ultimately driving creativity and brand connection.
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Building Reserves: Cultivating Life’s Essentials
The author reflects on the concept of reserves in various aspects of life, including health, emotions, and resources. She laments the loss of mindful consumption, emphasising the need for self-restraint and future-oriented thinking. Building reserves is portrayed as an act of care and hope amidst a society fixated on mindless consumption.
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Understanding Gen Z vs Gen X: A Generational Divide
Jasravee Kaur Chandra discusses the widening generational gap between Gen Z and Gen X. Differences span various areas: parenting styles, information consumption, career paths, work philosophy, financial perspectives, identity definition, and overall life approaches. Gen Z favors flexibility, collaboration, and fluidity, while Gen X leans towards structure and traditional values.
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Gen Z : Decoding The Disrupters
Gen Z’s life vision, influences, and festive rituals reflect their unique approach to navigating the modern world. They emphasize authenticity, individuality, and meaningful experiences, which shape their preferences and behaviours. Understanding these traits is crucial for connecting with this dynamic generation, whether through media, brands, or cultural practices. As Gen Z continues to redefine norms…
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How will Bisleri Benefit from Acquistion by Tata Consumer
The benefits of Bisleri acquisition to Tata Consumer is obvious the primary being the leadership of USD 2.5 Billion packaged water market with 13% CAGR. So what will be Benefits to Bisleri as a Business ?
Jagged with Jasravee, the Marketing Show 