Stop Using AI Like a Vending Machine
Most marketers treat AI as a shortcut machine. Faster ideas, quicker drafts, instant answers. But here’s the truth: “The real leverage isn’t speed. It’s clarity.”
The problem? AI won’t do hard thinking for you. It can detect patterns and inform hypotheses, but “it’s human judgment that should make the calls.”
Why Diagnosis Beats Prescription Every Time
Before Tang India launched its Litro pack in 2017, the obvious solution seemed simple: launch new flavors. But diagnosis revealed something different. Families struggled with getting the taste right. Some glasses turned out too weak, some too strong. The Litro pack solved that friction by pre-measuring for a perfect liter. “Trial grew not because of more SKUs, but because we diagnosed the real barrier first.”
The lesson? “Brand diagnosis is the most underrated step in strategy.”
The CLEAR Framework: Your Diagnostic Tool
Here’s how to use AI strategically:
C – Category Scan: Identify 3 signals showing shifts in expectations or competitor moves
L – Landscape: Compare tone, benefits, and emotional territory against competitors
E – Emotional Territory: Find frustrations you’re not addressing
A – Ancestry: Balance heritage with relevance
R – Relevance: Future-proof against cultural tensions
Think Like a Strategist, Not a Prompter
“Think of AI as a very smart junior team member. Let it probe, let it push, let it surface what you’re missing.” Then you do the synthesis and decide.
“The first AI question isn’t ‘give me ideas.’ It’s ‘help me diagnose.’”
Download file in comments “CLEAR Brand Audit: Five Strategic Prompts for Brand Diagnosis” Tell us whether you found it useful.
https://drive.google.com/file/d/1NVaL-9DYCu4YRSWDGx4zPt-knX8LC_GZ/view
Jagged with Jasravee, the Marketing Show 
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