Rewrite this passage in a conversational, casual style, like a real person would use in everyday conversations. Use Indian english, Indian idioms and Indian phrases, providing Indian context & imagery. Make it as simple as possible, so that a layperson can understand
Assume you are a hilarious comic. Rewrite the passage attached in humourous, witty style with loads of jokes & sarcasm. Reference the Internet & funny websites and make it as funny as you can. Use Indian english, Indian idioms and Indian phrases, providing Indian context & imagery
“By noon, the battlefield on the western front resembled a scene straight out of Yama’s abode – the god of death’s gruesome playground. The once-proud Gupta army lay decimated, their ranks shattered. Purugupta, his spirit as broken as the bodies strewn across the battlefield, retreated to the safety of Pataliputra’s imposing fort. He was accompanied by a mere shadow of his former force – a paltry twenty-five thousand men, including a meagre five thousand Pataliputra Guard, the elite core of his once-formidable army. A hundred thousand strong warriors had been reduced to a skeletal crew in two, brutal days.
With the western flank secured, Saba Virsena dispatched messengers to the other two fronts, reaching out to Chandragupta and Brahmadeva.
On the Vaishali front, the battle raged with unrelenting fury. The Gupta forces, a relentless storm, hammered against the city’s defences. Brahmadeva, despair twisting his features, watched in agony as the determined Gupta soldiers, spearheaded by the formidable Pataliputra Guards, began to breach the city walls. The once-proud fortifications, symbols of Vaishali’s defiance, were crumbling under the relentless onslaught. In a couple of days, the ferocious Pataliputra Guards would break in. With a heavy heart, Brahmadeva dispatched a desperate plea for aid to Chandragupta and Saba Virsena.
On the southern front, Chandragupta continued his tense standoff with Ramagupta’s forces. The battle remained a stalemate, a gruelling test of patience and strategy.
As the messengers bearing news from the other fronts arrived, Chandragupta’s mind became a battlefield of its own. The news of Purugupta’s defeat was a sweet victory, a sign that the tide was finally turning. However, the distress call from Vaishali cast a dark shadow over this triumph.
Seeking solace from the turmoil within, Chandragupta ventured out for a walk along the Ganges’ bank as the sun dipped below the horizon, painting the sky in hues of fiery orange and bruised purple. The river’s gentle flow provided a stark contrast to the storm raging in his heart.
As he paced along the water’s edge, Chandragupta meticulously weighed his options. The war had reached a turning point, and he knew a bold move was necessary. The setting sun cast long shadows across the river, mirroring the long shadows of doubt that clouded his mind. But with a surge of determination, Chandragupta banished his hesitation. He would go for the jugular. Swiftly, he dispatched messengers to both Virsena and Brahmadeva, conveying a daring plan that could change the course of the war.
The third day of the war dawned with a surprise. Under the cloak of night, the Malwa cavalry, led by the indomitable Saba Virsena, had crossed the Ganges and were now within striking distance of Vaishali. Their arrival was a bolt of lightning from a clear sky. The Gupta forces besieging the city were caught completely off guard when the Malwa cavalry crashed into their ranks.
Aided by the besieged infantry forces led by Brahmadeva, whose dwindling spirits were revived by the unexpected reinforcements, the rebels launched a ferocious counterattack. The Gupta soldiers were overwhelmed by the sheer ferocity of the combined force. The Malwa cavalry, emboldened by their victory on the western front, cleaved through the Gupta ranks like a sharpened blade. The battle raged with terrifying intensity. The rebel forces led by seasoned generals Saba Virsena & Brahmadeva outnumbered and out-fought the Gupta soldiers.
The Pataliputra Guards, once a symbol of Gupta invincibility, fought with desperate courage. But their numbers were dwindling, their morale shattered. The relentless onslaught, the combined might of the Malwa cavalry and Brahmadeva’s infantry, finally proved too much to bear. The Gupta formations crumpled under the relentless pressure. The tide of the battle, and perhaps the war itself, turned in an instant.
The Pataliputra Guards, their ranks decimated and their morale shattered, finally surrendered to the rebel forces. Around nine thousand Pataliputra Guards, their pride humbled, surrendered to Saba Virsena.
This unexpected surrender was the brainchild of a disillusioned Gupta general. Witnessing the futility of further resistance, he had secretly negotiated with Virsena, choosing to preserve the lives of his men over a pointless fight to the death. This act of defiance served both sides well. The Gupta general saved his men from a bloody annihilation, while Virsena minimised rebel casualties. The siege of Vaishali was broken, and the tide of the war had started turning decisively in favour of the rebel forces. “
Nestle Baby Foods held an impressive 96% of the baby food and cereals market. Despite this, the category faced a significant decline. This case study by Proshanjit Dey explores how Nestle tackled these challenges to revitalise its baby food segment.
Market Domination and Decline: A Paradox
Nestle’s controlled almost the entire market, yet the category was shrinking. Key points include:
- No Effective Competition: Competitors emerged and disappeared without making a significant impact.
- Limited Growth from Tactical Adjustments: Minimal growth was achieved through pricing corrections and packaging reworks.
- Over-segmentation: Excessive product segmentation led to ineffective marketing and high customer attrition.
- Regulation-induced Media Restrictions: Stricter regulations curtailed mass media advertising, which had been a cornerstone of brand building.
- Rise of the Discerning Mother: Mothers became more selective, preferring homemade options over packaged cereals.
- Communication Gaps: Understated communications with healthcare providers and consumers diluted the brand message.
Unearthing the Real Problem: Iron Deficiency
Digging deeper into data, a crucial public health issue emerged: iron deficiency plagued a significant portion of children under five. Supplementation, a traditional approach, yielded poor compliance rates. Fortified cereals, a successful solution in Western countries, presented a compelling opportunity.
Using ‘Fortified Cereals’ as an Opportunity
Nestle focused on the following strategic interventions:
Reframing the Narrative: Science-Backed Communication
The communication strategy underwent a revamp. Nestle redrafted their messaging to highlight the scientific benefits of their products.This shift aimed to educate mothers and healthcare professionals about the crucial role of proper nutrition and iron deficiency in early childhood development. Mass media limitations led to a focus on alternative channels. Educational campaigns through various platforms aimed to address concerns like malnutrition and iron deficiency.
Dense Nutrition, Smaller Stomachs: Serially Smart Solutions
Understanding the limited stomach capacity of young children, the team focused on creating dense, nutrient-rich cereals. This addressed the challenge of providing adequate nutrition without overwhelming little tummies.
Extending the Journey: Upto 24 Months
Another key strategy involved extending product offerings beyond the initial stages. Recognising that children often lapsed out early, a new stage was introduced to cater to their nutritional needs for a full 24 months.
Launch of Ceregrow
This new product extended nutritional benefits beyond 24 months, reinforcing Nestle’s commitment to child health.
Conclusion – The Road to Relevance
Nestlé’s journey with baby food and cereals highlights the importance of adapting to changing needs. By prioritizing public health concerns, employing data-driven insights, and embracing innovation, they were able to breathe new life into these categories, ensuring they remain relevant for generations to come.
Please listen to full conversation between Proshanjit Dey & Jasravee Kaur Chandra – Master Class in Nutrition Marketing – Case Studies of Dr. Reddy’s, Kellogg’s, and Nestle
Jagged with Jasravee, the Marketing Show 
Leave a comment