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Why Behavioural Marketing Outperforms Traditional Ads
Roger Hurni emphasizes that behavioral marketing surpasses traditional advertising by focusing on emotions and customer experience. He illustrates this with DoubleTree’s cookie strategy and insights from movie theaters that prioritize popcorn sales. Ultimately, effective marketing targets motivated customers, simplifies their decision-making, and integrates human insight with technology for impactful results.
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Indian Brand Value: Insights from Kantar’s 2025 Report
In a discussion on India’s brand growth, Soumya Mohanty highlights a significant slowdown in brand value, dropping from 19% to 6%. Key factors include ineffective brand differentiation and consumer relevance. Successful brands like Zomato exemplify resilience through innovation and emotional engagement, while marketers are urged to prioritize value creation over mere valuations.
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Finding Whitespace Growth with AI
Jasravee Kaur Chandra discusses the concept of whitespace thinking in growth strategies, urging brands to avoid direct competition. By focusing on light buyers and identifying barriers, brands can uncover unique opportunities for growth. AI is presented as a crucial tool for accelerating this process, enabling quicker diagnosis and innovative expansion.
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HAPPY DIWALI
Diwali reminds us that even the smallest light can pierce through darkness. As diyas light up the darkness, may this Diwali ignite fresh perspectives and fearless conversations. Happy Diwali from all of us at Jagged with Jasravee! 🪔
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AI vs Human: The Future of Market Research
Shobha Prasad emphasizes AI’s efficiency in market research, enabling faster analysis and structured output. However, it risks misleading readers with polished language that may conceal inaccuracies. Balancing AI’s strengths with human qualitative depth is crucial. Recommendations include using AI responsibly, training on prompt engineering, and validating insights to ensure reliability.
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Mastering the CLEAR Framework for AI Strategy
Marketers often misuse AI for quick solutions instead of leveraging its potential for clarity. A strategic approach, highlighted by the CLEAR framework, emphasizes the importance of diagnosis over prescription in brand strategy. Properly utilizing AI can enhance understanding of market needs and improve decision-making, fostering effective branding strategies.
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What Stops Me from Judging
The author reflects on the tendency to label others due to negative interactions, leading to judgment rather than discernment. Through personal growth, they learn to recognize that behaviours stem from deeper wounds and experiences. By reframing their perspective, they choose discernment over judgment, allowing for greater emotional freedom and understanding.
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Why Moms are the Ultimate Gatekeepers in Consumer Culture
Maria Bailey emphasizes the immense influence of mothers on purchasing decisions, highlighting their $4.3 trillion spending power. Marketers must authentically engage with moms, addressing their needs and motivations. With AI reshaping consumer behavior, brand loyalty becomes crucial. Ignoring moms means overlooking a vital economic force in society.
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The Power of Branding in B2B: Lessons from Thermax
B2B marketers often overlook branding, as seen in Thermax Limited’s initial reluctance to rebrand due to negative feedback. However, proper market research revealed positive consumer perceptions. Following this, Thermax successfully rebranded, enhancing internal and external beliefs about their brand, demonstrating that effective branding drives growth in B2B markets.
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Essential Branding Tips for Every Business
Ambi Parameswaran asserts that branding is crucial for all entrepreneurs, not just large corporations. He emphasizes managing existing brand identities, leveraging packaging, and focusing on top products. Success stories highlight strategic local marketing and dual approaches in sales. Lastly, marketers should embrace AI and innovative strategies to elevate branding efforts effectively.
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Why Human Insight Beats AI in Emotional Marketing
The discussion emphasizes the distinction between data-driven insights and human emotional truths in marketing. While AI excels at data analysis, it lacks the ability to understand deeper emotional tensions. Authentic insights, derived from real human experiences, fuel impactful campaigns and resonate culturally, ultimately driving creativity and brand connection.
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Empowering India: The Nykaa Beauty Revolution
Nykaa revolutionized beauty in India by connecting real women with makeup guidance and community support. Unlike traditional brands focused on unattainable ideals, Nykaa emphasized education and empowerment through tutorials. Its community-driven approach fostered confidence, making beauty accessible and relatable, allowing consumers to become the stars of their own lives.
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The Art of Advocacy: Storytelling for Impact
Advocacy transcends slogans, rooted in authentic storytelling that compels action. Brands must communicate their genuine purpose to engage audiences, especially Gen Z, who value authenticity and impact. Community-building requires collaboration beyond tribalism. Michael Sheldrick’s eight-step playbook emphasizes defining goals, tailoring messages, and celebrating progress to foster meaningful change.
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Winning Indian Weddings: Tanishq’s Marketing Mastery
Tanishq, under MD C K Venkataraman, transformed from an outsider to a beloved Indian jewellery brand by blending traditional styles with innovative marketing and customer engagement strategies. Key innovations included gold purity testing and a generous exchange policy, driving growth. They personalized interactions and celebrated cultural traditions, successfully winning Indian weddings.
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Lenskart: Redefining Eyewear and Identity in India
Lenskart revolutionized eyewear in India by shifting perceptions from stigma to style. Instead of simply correcting vision, it positioned eyewear as a tool for self-expression and identity exploration. Through innovative digital solutions, Lenskart empowered consumers to experiment with their look, reflecting their dynamic identities in a culturally relevant context.
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